In today’s post, I reveal the secret sauce for journey mapping success. Are you ready? There’s a lot of bad press out there about journey mapping. And there’s a lot of bad journey mapping (or what people think is journey mapping). A few months ago, I shared my six-step journey mapping process. Remember, journey mapping […]
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Social Media Secret Sauce: 5 Tips For Making Your Brand Stand Out By: Aasha Collins, Social Media Manager at The Tylt Within the past year, global social media users grew from 288 million to 3.48 billion, which means that nearly half (45 percent) of the world’s population is now active on social media. As people
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I just bought 8 GB of memory for my phone. Related blog posts and resources: Tiny investment. But years ago I would have cheaped out and avoided spending $10 USD on memory. I convinced myself I could not afford much of anything. I did spend $7 on hosting each month. Yikes. Big problems as my
The social media feed of today is replete with video content as opposed to text and images. More video content is uploaded in 30 days than the major U.S. television networks have created in 30 years. – (Source) Social algorithms have evolved to prefer video content over other content formats. Social media users drool over
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Did you miss the previous part in this YouTube SEO series? No worries, you can catch up right here: 7 SEO Tools for Better YouTube Marketing Are you wondering who’s watching your YouTube videos? What about which videos are performing the best? Your YouTube analytics can show you all that and more! In today’s guide, you’ll learn which metrics
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Amazon Founder and CEO Jeff Bezos recently talked about why Amazon is so successful, what he looks for when buying companies and how the business miracle of AWS came about. Here are some key excerpts from his Q&A at The Economic Club Of Washington: The secret sauce of Amazon, the number one thing that has
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I’ve been writing about link building for years now. On more than one occasion, I’ve had to dispel the idea that link acquisition has a magic button you can simply push and earn links. I’ve heard countless clients ask me at Page One Power (my company) to ” just get us some links” and we
The magic sauce to account-based marketing is … experimentation and iteration. But what is Account-Based Marketing (ABM)? How does it work? And does it really work? In this post, we ask other marketers about their efforts with ABM. Source link
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There’s a good chance that you’re not investing enough of your marketing budget into live events. And your brand may be missing out on a significant amount of growth because of it. Let me explain why. At my company Bizzabo, we recently surveyed over 400 mid-to-senior level marketers about the current state of event marketing and where
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It’s been reported that for every star a business gets, it will see an increase of approximately 5-9% in business revenue. So if an increase like that sounds good to you, start paying attention to those reviews. What would be the benefit of a 5-9% increase in your business? Whatever the answer is, would it
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