Savvy

A Savvy Marketer’s Guide To Running Successful Hashtag Competitions

If you’re looking for effective ways to build a bigger following on social media, look no further than the humble hashtag competition. Since hashtags became a big deal in the social media world, they’ve become a quick way to explode your brand’s reach and amass user-generated content for savvy marketing. But before we go into …

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How Data Savvy Brands Get to Know Their Customers to Gain Their Loyalty

Brand loyalty is evolving, and the emphasis is squarely on the consumers rather than the brands these days. Customers expect you to know them better than they know themselves and to treat them like the unique individuals they are. But this can be harder than it seems in today’s fast-paced world — gone are the …

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Video Marketing: The Savvy Strategy for 2017

Conversational content and video: a hidden goldmine Engagement is at the core of brand success. Without it, customers won’t grow to love, trust, and rely on your products and services. Video provides one more tool in fostering those relationships in a market that is increasingly competitive. A study by comScore, a website that measures online …

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