Savvy

The Rise of the Savvy Auntie: Melanie Notkin on Marketing Smarts [Podcast] : Marketing Podcast

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! “When we talk about marketing to women, we often assume that all women are mothers,” Melanie Notkin told me during this week’s episode of Marketing Smarts. In fact, she said, 47% of women age 44 or younger are childless.  We’ve …

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2 out of 3 Service Contractors Won’t Get Hired if They’re Not Tech Savvy – Small Business Trends

Being tech-savvy is fundamental to functioning in today’s highly connected world. A new survey commissioned by Verizon Telematics and carried out by KRC Research highlights the extent of this example as it reveals 2 out of 3 customers said they would not hire a service contractor who is not tech-savvy. Service Professionals Are Expected to …

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Where Are Savvy Business Owners Planning to Spend Their Money Next Year?

Small business owners are feeling confident about their futures—and putting their money where their mouths are. Over three-fourths (77%) of business owners are making investments to help grow their companies this year, compared to 63% last year, according to data from B2B software review site G2 Crowd. Where exactly are small business owners spending? Investments …

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Why Savvy Marketers Close the Pre- and Post-Sale Content Gap

Do your company’s pre- and post-sales content teams coordinate their efforts, reaping all the benefits that can come of doing so? Or do the teams work on their own without much communication, maybe without even knowing each other’s names? I’d guess that you’re nodding at the second question. It’s rare that I hear of these …

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