Let’s be real: Hoping for that one Instagram post that blows up your follower count and propels you into social media superstardom isn’t much of a strategy, is it? That said, those who consistently score likes, comments, and engagement with their posts aren’t doing so by accident. So, by understanding the ins and outs of […]
7 Savvy Tips for Instagram Content That Engages Read More »
Do your company’s pre- and post-sales content teams coordinate their efforts, reaping all the benefits that can come of doing so? Or do the teams work on their own without much communication, maybe without even knowing each other’s names? I’d guess that you’re nodding at the second question. It’s rare that I hear of these
Why Savvy Marketers Close the Pre- and Post-Sale Content Gap Read More »
If you’re looking for effective ways to build a bigger following on social media, look no further than the humble hashtag competition. Since hashtags became a big deal in the social media world, they’ve become a quick way to explode your brand’s reach and amass user-generated content for savvy marketing. But before we go into
A Savvy Marketer’s Guide To Running Successful Hashtag Competitions Read More »
Brand loyalty is evolving, and the emphasis is squarely on the consumers rather than the brands these days. Customers expect you to know them better than they know themselves and to treat them like the unique individuals they are. But this can be harder than it seems in today’s fast-paced world — gone are the
How Data Savvy Brands Get to Know Their Customers to Gain Their Loyalty Read More »
Conversational content and video: a hidden goldmine Engagement is at the core of brand success. Without it, customers won’t grow to love, trust, and rely on your products and services. Video provides one more tool in fostering those relationships in a market that is increasingly competitive. A study by comScore, a website that measures online
Video Marketing: The Savvy Strategy for 2017 Read More »
