scale

How to scale content production to capture the long-tail opportunity

Here’s something we all know so well that nobody needs to say it anymore: content is king. We know it because we’ve been hit over the head with the phrase more times than you can shake a page view at. There’s no getting away from it: producing high-quality, engaging content and unique copy is vital …

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Simpli.fi’s ‘addressable geo-fencing’ enables individual household targeting but at scale

Local programmatic platform Simpli.fi has introduced what it’s calling “addressable geo-fencing.” Geofencing based on IP address or polygons or radius targeting has been around for a long time; this approach allows marketers to target individual households with greater precision. Think of it as not unlike Facebook Custom Audiences for the real world. The company says …

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3 of the Best Demand Generation Tactics to Scale Pipeline Fast

Mediamodifier / Pixabay If your marketing charter is anything like ours, you’ve got some massive goals ahead of you. Your team is likely tasked with engaging the right decision-makers at target accounts, generating a specific number of opportunities and impacting a defined revenue goal. But what do you do when you face challenges hitting your …

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Efficient Link Reclamation: How to Speed Up & Scale Your Efforts

Posted by DarrenKingman Link reclamation: Tools, tools everywhere Every link builder, over time, starts to narrow down their favorite tactics and techniques. Link reclamation is pretty much my numero-uno. In my experience, it’s one of the best ROI activities we can use for gaining links particularly to the homepage, simply because the hard work — …

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LinkedIn Targeting: How to Create Targeted Audiences that Scale

May 1, 2018 LinkedIn has more than 430 million members… and there are about as many ways to target them on the platform (not really, but there are a lot of targeting options!). It’s easy to fall into the trap of heaping as many targeting layers as you can in order to sculpt that perfect …

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