Every person has a story to tell. And if you are a smart content marketer, you know that every employee has a story that can sell your brand. As I write this, I think about the picture of Sir Richard Branson posing with an employee caught sleeping on the job. While other leaders would have […]
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Lukas Kurzmann: How to Scale an 8 Figure Company With Instagram In August of 2015, Lukas Kurzmann, his brother David, and their friend Thomas Mark launched the female fitness brand Women’s Best. It’s the first sports nutrition company to market exclusively towards women, and it was an almost instant success. Looking back to that point
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Producing content is a challenge for businesses of all sizes – but especially for large organizations. With so many moving parts, enterprises must find a way to streamline the content management process while ensuring quality output. So how can content teams achieve success and make their content stand out in a crowded marketplace? On June
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Listen and subscribe to this podcast via Apple Podcasts | Google Podcasts | RSS Khan Academy is an online global education nonprofit launched in 2006 by Sal Khan with the mission to “provide a free world-class education for anyone, anywhere.” After a dozen years, expansion into 40 class subjects, and more than 15 million monthly
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NEW YORK, June 10, 2019 /PRNewswire/ — The rules of retail have fundamentally changed. Success in the retail industry often used to hinge on being bigger than the competition. Skillful operators that were No. 1 or 2 locally tended to enjoy higher profit margins. But in this era of rising consumer demands and digital advances, local
When you’re marketing to an audience who number in the millions, manual personalization becomes an impossible task. In the past, many businesses tried to ignore this challenge by simply sending identical emails to every subscriber on their list — and racking up numerous unsubscribes as a result. More recently, organizations have aimed to “split the
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Jun 11, 2019 21 mins by Editorial Team NEW YORK, June 10, 2019 /PRNewswire/ — The rules of retail have fundamentally changed. Success in the retail industry often used to hinge on being bigger than the competition. Skillful operators that were No. 1 or 2 locally tended to enjoy higher profit margins. But in
“At Amazon, we still take risks all the time,” says Amazon CEO Jeff Bezos. “We encourage it. We talk about failure. We should be failing. Our failures have to grow with the company. We need big failures if we are going to be moving the needle. We need to have billion dollar scale failures. If
When it comes to agencies, scalability is a touchy topic. Businesses may be able to grow into brands, but that’s not always possible for a professional service firm because of the agency model. So once they’ve hit the ceiling, some agencies may become bloated rather than growing into a much bigger brand. You will need
Keeping track of when your ad tests have enough data to be concluded can be a real challenge when you may have dozens of different ad tests running within an account. The most common way to split test revolves around labeling sets of ad copies “Ad copy 1” and “Ad copy 2” and using the
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