Scare

Not to Scare You, But a Cyber Attack Can Force You Out of Business

Predators pursue “favorite” prey. Cheetahs love gazelles. And eagles love trout. But Cybercriminals love small businesses. And we didn’t make up that last example. It happens to be true. A Ponemon Institute report on small businesses found stolen IT assets and the expenses tied to this crime category badly hurt brands. And that damage amounted …

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How to Create a Killer Marketing Plan and Spare Yourself a Scare

I’ve loved Halloween since I was a kid. Back then, I loved dreaming up a costume, sometimes months in advance, and coming up with a plan for the night. And I still love the holiday. I love the fun. The frightful elements of surprise. And, of course, those sugary treats. Planning for a successful All …

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eBay Says Google Security Change Will Scare Shoppers

eBay said Google’s impending security change would “deter” shoppers, and it warned sellers today of changes it is making (and has been making) that impact their listings. “Starting in October 2017, Google Chrome – the browser used by almost half of all eBay buyers – will begin displaying the message “Not Secure” in the address …

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