Schema (schema.org) is a structured data vocabulary that defines entities, actions, and relationships on the Internet (webpages, emails, etc). This vocabulary makes it possible for search engines to understand the meanings behind subject matter (entities) on the web, and in turn, serve a better user experience for Internet users. As Google continues to build a …
Having great schema markup can put you ahead of the competition, so why is it one of the least used forms of SEO? Something that became clear in last week’s #SEMrushchat was that there is a lot of interest in schema, but many didn’t understand what it was or found it too complicated to use. …
How to Boost Your SEO by Using Schema Markup: Best Tweets #SEMrushchat Read More »
When I submit this variation the Google structured data tester doesn’t recognize the areas served schema but when I try any variation I get an overall error. Please help an amateur schema editor <script type=”application/ld+json”> { “@context”: “[https://schema.org](https://schema.org)”, “@type”: “RealEstateAgent”, “name”: “Bayou Realtors”, “image”: “[https://s3-us-west-2.amazonaws.com/hh-wp-images/sites/1080/Logo-Smaller-2.jpg](https://s3-us-west-2.amazonaws.com/hh-wp-images/sites/1080/Logo-Smaller-2.jpg)”, “@id”: “”, “url”: “[https://bayourealtors.com/](https://bayourealtors.com/)”, “telephone”: “2813374557”, “address”: { “@type”: “PostalAddress”, …
Structured Data Tester not picking up AreaServed Schema : SEO Read More »
Thom Craver, the Lead SEO Analyst at CBS Interactive, invited me to the studio to sit down and talk SEO. Besides his office being really fun and exciting to be in, the SEO topics we talked about were also pretty entertaining. Thom Craver, who can be followed @thomcraver on Twitter, has a very rich history …
You have a great-looking website, but for some reason, Google isn’t giving it the proper love. Your on-page SEO optimization is dialed in, and day after day you check the search results, only to find nothing, zero, nada. You’re scratching your head and only see competitors in the search results. Your industry is crazy competitive, …
If Google Isn’t Taking Your Website Seriously, It’s Probably Time To Schema It Up Read More »
Google recently announced that publishers can now create Google Actions from web content using schema markup. For brands, Google Actions can be a great way to get more mileage out of your SEO strategy and offer another opportunity to reach searchers organically. Optimizing for newer SEO features like Google Actions and rich results are becoming …
