schema

Lessons I have learned from adding FAQ schema: A test of 1,000 keywords

“We’ve passed a milestone in Google’s evolution from search engine to walled-garden…” said Rand Fishkin in his recent research. You might have already seen that Google organic click-thru rate is shrinking at alarming rates in the last three years.   Whether your CTR improved or stayed the same over time, I am sure you have been …

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A guide to implementing Google’s “How-to” schema

Google is always looking for the best ways to provide the most useful results to users. It’s what has allowed Google to dominate the search engine market for so long and, it has kept the SEO industry evolving. In the beginning, there were quick answer boxes (remember those?) and, most recently, the introduction of “How-to” …

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