scheme

The North Face Scheme Manipulated Wikipedia, Image Ranking At Cost Of Consumer Trust

SEO BLOG /

The North Face is apologizing for a campaign, called ‘Top of Images’ project, in which the company’s Brazilian division manipulated North Face’s search engine optimization (SEO) rankings on Google via a Wikipedia hack that went unnoticed until reported by Ad Age. As part of the campaign, VF Corporation-owned The North Face used photos of travelers […]

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Settlements End What the FTC Calls a Massive Robocalling Scheme – Digital Transactions

SEO BLOG /

A federal judge has ordered the two main perpetrators of what the Federal Trade Commission calls the “massive Pointbreak Media robocall scheme,” part of which involved remotely created checks, to pay $3.37 million to the FTC, the agency announced this week. U.S. District Court Judge Cecilia M. Altonaga in Miami approved six settlement agreements involving

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How to Spot a Link Scheme (and Get Away Fast)

Content marketing, Link Building, link scheme, SEO /

Link building is a practical necessity if you want to increase your rankings in search engines. Google’s algorithms, like the algorithms of most search engines, evaluate the trustworthiness of your site based in part on the number and quality of links pointing to it. The more links you have, the more trustworthy those links are,

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Ebay scheme boosts high street businesses , Pet Trade News & Events from Pet Business World UK

search engine optimization jobs /

A partnership between eBay and bricks-and-mortar retailers has been hailed as ‘truly remarkable’ after a boost in sales. Wolverhampton businesses that subscribed to the Retail Revival partnership, which has been live for six months, say their average year-on-year sales are up by 36%, reports the Express & Star Sales by the 64 retailers have also

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Mobile app ad fraud scheme stuffed banner ads with multiple video players

A-From MTT, Channel: Display Advertising, Display Advertising, Display Advertising: Ad Fraud, Mobile Marketing, Programmatic Advertising & Media Buying, video /

DoubleVerify’s explanation of how bad actors resold in-banner ads as premium inventory. A mobile app ad fraud scheme involving banner ads being resold as premium video ad inventory on Android devices has turned up. How the scheme worked. Using a sophisticated process, the bad actors purchased banner impressions and resold them as premium in-stream video

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Sales up 36 per cent as eBay scheme boosts Wolverhampton businesses

search engine optimization for dummies, SEO BLOG /

Businesses subscribed to the Retail Revival partnership, which has been live for six months, say their average year-on-year sales are up by 36 per cent. Sales by the 64 retailers have also passed the £2m mark, following on from passing the £1m mark in January. Councillor Roger Lawrence, the leader of Wolverhampton council, has described

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Diesel’s new loyalty scheme makes everybody an influencer – Econsultancy

Affiliate Marketing, Fashion, Influencer marketing, loyalty /

The cost of customer acquisition for retailers has been steadily rising for some time. This, alongside increased competition, has made it expensive to attract new consumers. The spiralling costs have been caused by diversification of channels – once seen as an unrivalled opportunity to reach a wider audience, in reality it has caused marketing dollars to

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