scheme

How to Spot a Link Scheme (and Get Away Fast)

Link building is a practical necessity if you want to increase your rankings in search engines. Google’s algorithms, like the algorithms of most search engines, evaluate the trustworthiness of your site based in part on the number and quality of links pointing to it. The more links you have, the more trustworthy those links are, …

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Ebay scheme boosts high street businesses , Pet Trade News & Events from Pet Business World UK

A partnership between eBay and bricks-and-mortar retailers has been hailed as ‘truly remarkable’ after a boost in sales. Wolverhampton businesses that subscribed to the Retail Revival partnership, which has been live for six months, say their average year-on-year sales are up by 36%, reports the Express & Star Sales by the 64 retailers have also …

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Mobile app ad fraud scheme stuffed banner ads with multiple video players

DoubleVerify’s explanation of how bad actors resold in-banner ads as premium inventory. A mobile app ad fraud scheme involving banner ads being resold as premium video ad inventory on Android devices has turned up. How the scheme worked. Using a sophisticated process, the bad actors purchased banner impressions and resold them as premium in-stream video …

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Sales up 36 per cent as eBay scheme boosts Wolverhampton businesses

Businesses subscribed to the Retail Revival partnership, which has been live for six months, say their average year-on-year sales are up by 36 per cent. Sales by the 64 retailers have also passed the £2m mark, following on from passing the £1m mark in January. Councillor Roger Lawrence, the leader of Wolverhampton council, has described …

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