scheme

Diesel’s new loyalty scheme makes everybody an influencer – Econsultancy

The cost of customer acquisition for retailers has been steadily rising for some time. This, alongside increased competition, has made it expensive to attract new consumers. The spiralling costs have been caused by diversification of channels – once seen as an unrivalled opportunity to reach a wider audience, in reality it has caused marketing dollars to …

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Get-Rich-Quick Scheme to Game Amazon Lands a $102 Million Fine From FTC

The FTC today announced that a group of people who had run a get-rich-quick-on-Amazon scheme have agreed to pay $102 million in fines and restitution. The people, operating under different names in Nevada and Massachusetts got people to pay from $995 to as much as $35,000 for “secrets” that were supposed to let them make …

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Digital-first cash back is best customer loyalty scheme

Chart of the Week: 83% of customers feel rewarded by cash back, making it the most popular type of loyalty scheme Customer loyalty is a big aim for any e-commerce brand. Not only do loyal customers mean repeat purchases, they also recommend your brand to others and are more likely to become social advocates for …

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A successful loyalty scheme must offer more than pricing discounts

In a world where retailers understand the importance of keeping their existing customers and finding ways to have them come back to purchase repeatedly, the question needs to be asked why do so few invest in getting loyalty right?   Do retailers know what amazing loyalty programs look like? In reality, by its true definition, there …

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Google will stop using the old AJAX crawling scheme in Q2 2018

Google announced it will no longer be supporting its original AJAX crawling scheme from back in 2009. Starting in the second quarter of 2018, Google said it will “no longer be using the AJAX crawling scheme.” This should come as no surprise, because Google said years ago that it no longer officially and fully supported …

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