There’s a lot to take into consideration when you’re designing a website: there’s the layout, the architecture, the CTAs, picking your domain name, setting up a host, configuring the backend, picking a theme, perfecting the wording of your value proposition, and deciding which visuals to use. The list goes on and on. All too often …
TheDigitalArtist / Pixabay The General Data Protection Regulation (GDPR), introduced in May 2018, changed how brands interact with their customers. Tighter restrictions around the use of personal information means customer loyalty schemes have to work a little harder to deliver results. To better understand what great customer loyalty looks like now, we’ve broken it down …
What Do Great Customer Loyalty Schemes Look Like in a Post-GDPR World? Read More »
While most people may not realize it, marketing and psychology are closely related. The most successful marketing campaigns apply customer psychology. On the surface, it’s a simple concept. If you understand how the customer’s mind works, you can use certain triggers to help you generate a profit. One of the most important psychological factors you need …
How Different Color Schemes Can Impact Sales on Your Website Read More »
It seems crazy, doesn’t it? Something as abstract as color can influence the decisions people make. I’m not just talking about everyday decisions, but those with real consequences for your business. I mean the kind that impact your bottom line. That’s not an unfounded claim. Research has shown that color accounts for 85% of an individual’s …
How to Choose the Right Color Schemes for Your Ecommerce Shop Read More »
