Schemes

What Do Great Customer Loyalty Schemes Look Like in a Post-GDPR World?

TheDigitalArtist / Pixabay The General Data Protection Regulation (GDPR), introduced in May 2018, changed how brands interact with their customers. Tighter restrictions around the use of personal information means customer loyalty schemes have to work a little harder to deliver results. To better understand what great customer loyalty looks like now, we’ve broken it down …

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How Different Color Schemes Can Impact Sales on Your Website

While most people may not realize it, marketing and psychology are closely related. The most successful marketing campaigns apply customer psychology. On the surface, it’s a simple concept. If you understand how the customer’s mind works, you can use certain triggers to help you generate a profit. One of the most important psychological factors you need …

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How to Choose the Right Color Schemes for Your Ecommerce Shop

It seems crazy, doesn’t it? Something as abstract as color can influence the decisions people make. I’m not just talking about everyday decisions, but those with real consequences for your business. I mean the kind that impact your bottom line. That’s not an unfounded claim. Research has shown that color accounts for 85% of an individual’s …

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