Schemes

Gamification, loyalty schemes, and an 'earned data' strategy interview : marketing

Gamification, loyalty schemes, and an ‘earned data’ strategy interview : marketing

I recently interviewed Will Stuart-Jones from 3Radical about gamification, loyalty schemes, and personalisation. Personally I felt that gamification was just a bit of a buzz word 6-7 years ago, and never really met its potential. However, when you consider the real potential of gamification and an ‘earned data’ strategy, you can really see how it’d …

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Harebrained Schemes announces ‘Heavy Metal’ expansion for hit strategy game ‘BattleTech’ – GeekWire

Seattle’s Harebrained Schemes announced that Heavy Metal, the third downloadable content pack for its 2018 strategy game BattleTech, is coming out Nov. 21. The expansion made its public debut Saturday at the annual PDXCON in Berlin, a convention intended to celebrate the fan community of Harebrained’s parent company, Paradox Interactive. Heavy Metal – that title’s …

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What Do Great Customer Loyalty Schemes Look Like in a Post-GDPR World?

TheDigitalArtist / Pixabay The General Data Protection Regulation (GDPR), introduced in May 2018, changed how brands interact with their customers. Tighter restrictions around the use of personal information means customer loyalty schemes have to work a little harder to deliver results. To better understand what great customer loyalty looks like now, we’ve broken it down …

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How Different Color Schemes Can Impact Sales on Your Website

While most people may not realize it, marketing and psychology are closely related. The most successful marketing campaigns apply customer psychology. On the surface, it’s a simple concept. If you understand how the customer’s mind works, you can use certain triggers to help you generate a profit. One of the most important psychological factors you need …

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How to Choose the Right Color Schemes for Your Ecommerce Shop

It seems crazy, doesn’t it? Something as abstract as color can influence the decisions people make. I’m not just talking about everyday decisions, but those with real consequences for your business. I mean the kind that impact your bottom line. That’s not an unfounded claim. Research has shown that color accounts for 85% of an individual’s …

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