If you’ve ever read a science fiction novel or watched an episode of Star Trek, you’ve probably wondered: What would it really be like to meet a being from another planet face to face? You may think you can only answer this question through imagination, but it turns out scientists have discovered something fairly similar: […]
Why do some people succeed more quickly than others, and maintain that success over the course of decades? And out of that extremely small sub-set of people, why do some of them seem miserable, while others live happy lives? Success and happiness: That’s the combination we all hope to achieve. But the problem is… how
Arlene Hisiger Published 8:00 a.m. ET Aug. 27, 2017 CLOSE Rochester women are making headlines. Lauren Peace Erica Erskine(Photo: John Smillie) Erica Erskine loves to create things. She enjoys drawing, painting, metal work and sculpting. But when it came time to sculpt a career path, she found it a bit more challenging. “When I
Erica Erskine combines art and science as a digital marketing technologist Read More »
Effective legal marketing depends on understanding how and why people make choices, but many common assumptions about this process are incorrect. To build a powerful marketing strategy, learn the science of decision making. Humans vs. Econs Economists are fond of a mythical creature known as homo economicus, or “economic man.” John Stuart Mill described is
‘); $(‘#scheader .sc-logo’).append(‘ ‘); $(‘#scheader’).append(”); $(‘#scheader .scdetails’).append(‘ ‘+cat_head_params.sponsor+’ ‘); $(‘#scheader .scdetails’).append(cat_head_params.sponsor_text); $(‘#scheader’).append(‘ ADVERTISEMENT ‘); } }); }); For years, SEOs have faced multiple paths when it comes to career development options. For some, the general options involving web development or traditional marketing roles have dominated the conversation, leaving out the data wonks out in the
Absurdly Driven looks at the world of business with a skeptical eye and a firmly rooted tongue in cheek. I can’t remember the first time I saw a smiley-face emoji. I can remember that I felt a little odd, as if the person writing to me had met me before, even though I was sure
Use Smiley Emojis In Your Work Emails? Here’s Why Science Says You Should Stop Right Now Read More »
I owe the following high school science teachers an apology: Mr. Herzberg, Mr. Hanson, and Mrs. Boudreau. I was one of those kids in high school who said, “When am I ever going to use this in real life?” As a student, E never equaled mc2. I thought acid and base sounded like a cool
Parents want the best for their children. Yet, most of us are oblivious to a universal, looming hazard that is literally rewiring our kids’ brains and putting them at risk. The danger? It’s our kids’ constant use of mobile technology. I know that language sounds alarmist. But our collective addiction to our phones has significant,
Want to Raise Healthy, Happy Kids? Science Says Stop This Dangerous Habit Right Now Read More »
If you want an easy way to help your marketing team produce better content, cancel a meeting. Better yet, cancel your first meeting of the day. Studies have shown how lapses in productivity often trace back to an overabundance of team meetings. Schedule a status call for first thing in the morning, and a content
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The Psychology of Subject Lines: Using Science to Optimize Clicks Businesses often do not put enough effort into their subject headings, especially for marketing campaigns. However, the subject line is by far the most important aspect of email marketing. It is a prime opportunity to target customers and force them to open the email. One
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