scientist

The Marketing Data Scientist Exists, Just not in Title

Recent years have seen the rise of automated marketing operations, insights, and data analysis. Marketing and Sales organizations are using data from new sources in innovative ways to holistically inform and improve their performance and conversion rates. These first- and third-party data sources are largely captured and categorized by algorithms augmented by artificial intelligence, natural-language

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College Town: WPI computer scientist developing anti-hacking technology – News – telegram.com

A computer scientist at Worcester Polytechnic Institute has a plan to thwart malware attacks through the use of a new technology. The technology, known as single-use services, is being developed by Craig Shue, associate professor of computer science, with a three-year, $265,631 grant from the National Science Foundation. It is designed to prevent an attack

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WPI Computer Scientist Developing New Technology to “Contain” Hackers’ Attacks

Shue’s approach uses a technology called “containerization” that will be invisible to end users, but will change how they interact with search engines, news sites, online stores, and other types of websites. Instead of being given direct access to an actual webserver, as happens now, each user will interact with a temporary copy, or instance,

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Sir William Henry Perkin Google doodle recognizes British scientist behind 1st synthetic dye

Today’s Google doodle marks the 180th birthday of the British scientist, Sir William Henry Perkin. According to Google, Perkin, while cleaning out a beaker in a lab, stumbled upon what would become the first synthetic dye. “As an 18-year-old laboratory assistant, Perkin was cleaning out dark muck from a beaker after a failed experiment, when

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Need to hire a data scientist? 3 things to consider before posting the job

As our businesses become more  digital, data plays a vital role in everyday work functions. And this goes beyond measuring sales or web traffic–there are teams throughout the organization that can benefit from tracking and processing data to ensure they’re meeting business objectives. Nearly every department–from marketing teams looking for metrics on ad performance to

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Jan Ingenhousz Google doodle marks 287th birthday of scientist behind photosynthesis discovery

Today’s Google doodle recognizes Jan Ingenhousz, the 18th century Netherlands scientist credited with discovering the photosynthesis process. Google notes while scientists were already aware plants produced and absorbed gases, it was Ingenhousz who discovered and published his research on plants producing oxygen in the sunlight and carbon dioxide in the dark. “He published these findings

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eva ekeblads 293rd birthday

Eva Ekeblad Google doodle celebrates scientist who made flour & alcohol from potatoes

Today’s Google doodle is a salute to Eva Ekeblad, a Swedish scientist and agronomist who developed a method for making flour and alcohol from grinding potatoes. “Eva discovered the starch was humble but mighty — potatoes could be ground into flour or distilled into spirits. Her discovery helped reduce famine in years to come,” writes

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