In this lively paid search session, each of the Mad Scientist speakers brought fresh ideas, data and insight to our fast-paced world of paid search and consumer intent. Here is an overview of what they shared. Andy Taylor, Merkle Andy made five main points in his presentation: 1. Changes to exact match close variants Initially, […]
The Mad Scientists of Paid Search – SMX Advanced Session Recap Read More »
It is a challenging time to be a marketer. Consumers demand more personalised experiences than ever, and for marketers if feels like the customer’s expectations just keep on rising. In such a complex business environment a sophisticated approach to data is the key to success. Increasingly, however, CMOs hear from software vendors, analysts, and the
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! “Martech” is one of those all-compassing marketing topics that people generally agree is important. But it can also be difficult to define. For our purposes, we’ll say that Martech covers tools that marketers use to automate tasks and make better
Marketing’s Future: Cognitive Developers and Data Scientists Read More »
In previous columns, I’ve explained that there’s a lot of hype surrounding the incremental improvements of the decades-old programming techniques collectively identified under the marketing buzzword “Artificial Intelligence” aka “AI.” What’s NOT hype is that those programming techniques (pattern recognition, neutral nets, ect.) have gotten incrementally more effective than they were in the past at playing games and
AI Is Still Dumber Than a 5-Year-Old, Say Scientists Read More »
Your company may not employ data scientists today. And you might be fine with that. Consider, though, that if you’re not working with a data scientist or at least thinking like one, you’re missing something: the ability to say “I know” instead of merely “I think.” That distinction matters when you’re talking with executives, says
Why Marketers Need to Think Like Data Scientists (And How to Do It) Read More »
Absurdly Driven looks at the world of business with a skeptical eye and a firmly rooted tongue in cheek. The banana has become central to so many breakfasts. It’s also often seen at lunches. And who could forget Tiger Woods in his heyday scoffing bananas on the golf course for energy? Bananas are substantial. They’re supposed
You Love Bananas? Scientists Say You Should Prepare To Live Without Them Read More »
Imagine you’re a parent. You want the best for your children–and you’re convinced, based on science, that it’s very important for them to learn grit and tenacity. So, you work hard to make sure that you praise your kids the right way–always for their efforts, never for their innate characteristics and abilities. Perhaps you also
Leaders take responsibility. We know the futility of blaming others, however much we indulge in doing so. We can’t change the past. We can, however, act in the present. A leadership and business perspective can help a lot in climate change, and I don’t mean by promoting technical innovation. Twice in the past two days,
Lead Yourself Before Blaming Scientists for Not Solving Global Warming Read More »
Scientists at the Australian National University have set a world record for efficiency for a solar thermal dish generating steam for power stations. The team halved energy losses and achieved a 97 percent conversion of sunlight into steam through a new receiver for a solar concentrator dish. This beats commercial systems by about seven percentage
Australian scientists just set a new solar power efficiency record Read More »
