scope

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Report: Feds widen scope of Facebook/Cambridge Analytica scandal probe

Federal investigators have widened their investigation into Facebook’s role regarding ads targeting millions of its users by data firm Cambridge Analytica, according to a report in The Washington Post. Five anonymous sources told the Post that the FBI, the Securities and Exchange Commission (SEC) and the Federal Trade Commission (FTC) have joined the Department of Justice in …

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Is Scope Creep Suffocating Your Opportunities?

Shutterstock Most sales organisations would agree that increasing average deal values is a positive objective, along with shortening sales cycles and improving win rates. But the same is not necessarily true when it comes to specific sales opportunities. In fact, as a client recently acknowledged, attempts to maximise the initial deal size can often have …

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Snapchat’s Story Sharing Has Stopped Growing, Leaked Metrics Reveal Scope of the Problem

It appears that Snapchat users are not really snapping up on the cool features recently introduced on the messaging app. Leaked data point out that subscribers are not enthusiastically making use of some of its features like the Snap Map and Discover section. What’s even more troubling is that based on the leaked metrics, the …

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Google Manufacturer Center for product data expands scope, launches API

With the growing importance of Google Shopping campaigns in paid search results for brands and manufacturers, getting product data correct and consistent has become an increasingly urgent task. It’s been a somewhat sleepy product, but this week, Google announced new features and an expansion of Manufacturer Center. Launched in 2015, Google Manufacturer Center was designed …

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