The credit bureaus know a lot about you, but they don’t know everything. Credit Report Information The bureaus gather data about your past use of credit into reports, and that information makes up your credit scores. Lenders, landlords, employers and others might use your reports to help size you up. To shake the feeling that they […]
Most small businesses I mentor already have a website or are in the process of designing it or launching it. One of my first questions relating to their website is, “How are you going to use this to improve and augment your marketing efforts?” Unfortunately, in most cases, the CEO has little knowledge about how
SCORE: You don’t have to be tech-savvy to use analytics | Business Read More »
August 16, 2017 If you are immersed in the world of PPC, then quality score is surely a term that you’ve heard time and time again. Many advertisers know that quality score is important and that it needs to be addressed, but many don’t know exactly where to start. What’s in our control and what’s
3 Easy Landing Page Updates To Improve Quality Score Read More »
Posted by randfish Entertain the idea, for a moment, that Google assigned a quality score to organic search results. Say it was based off of click data and engagement metrics, and that it would function in a similar way to the Google AdWords quality score. How exactly might such a score work, what would it
July 19, 2017 In this week’s PPC Advice column, we dodge the hurdles of healthcare remarketing and ponder the age old digital marketing question of how to improve quality score and impression share. Read on to see your questions answered! Dear Dani, I work for a healthcare system with multiple hospitals and clinics across
Healthcare Remarketing, Quality Score, Impression Share Read More »
Do you monitor your credit scores and reports? If you do, and you have a judgment or tax lien on your credit reports, you may be in for a welcome surprise. After July 1, 2017, many of those items won’t appear on credit reports. For some, this change could result in a credit score boost.
Small Business Owners May See a Credit Score Boost Read More »
On July 1 there will be significant changes to consumer credit scores as America’s three largest credit-reporting agencies (Equifax, Experian and TransUnion) will be dropping nearly all civil debts and some tax liens from their reports. These changes will impact individual consumers but could have a greater impact on small business owners who tend to
One in Six Small Business Owners Set to Get Good Credit Score News on July 1 Read More »
Want to drive droves of traffic to your social posts? Use clickbait headlines. Want to potentially annoy your followers and readers? Use clickbait headlines. That’s the catch-22 that so many modern marketers face when it comes to their content. They don’t want to contribute to the clickbait epidemic, but they know that a snappy title
7 Tips to Score More Clicks Without Clickbait Headlines Read More »
‘); $(‘#scheader .sc-logo’).append(‘ ‘); $(‘#scheader’).append(”); $(‘#scheader .scdetails’).append(‘ ‘+cat_head_params.sponsor+’ ‘); $(‘#scheader .scdetails’).append(cat_head_params.sponsor_text); $(‘#scheader’).append(‘ ADVERTISEMENT ‘); } }); }); Are your PPC advertising campaigns performing as well as they could be? Truthfully, in the world of paid search, there’s always room to improve. That’s why Google AdWords recently released improvements to quality score reporting. This data can help you create even
How to Use Historical Quality Score Data for Better Ads Read More »
A recent update to Google AdWords is changing the way performance marketers understand their landing pages’ Quality Scores. Image via Shutterstock. While Quality Score is a critical factor in your ad performance, it’s always been a bit of a mystery wrapped in an enigma. Marketers have never been able to natively view changes to Quality
