Digital marketers need experience-based metrics If you’ve been a digital marketer for more than a quarter, you know your key performance metrics by heart – things like Cost Per Acquisition…
Scorecard
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Creating a Balanced Scorecard for your organization is a smart, strategic move. Its takes work and thought and planning that can make you feel like you climbed a mountain once…
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Editor’s note: Venetta Linas Paris is a finalist for 2018 Content Marketer of the Year. We’ll share insight from CMY finalists in the blog before the winner is announced at Content Marketing…
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Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing Land for the full article. Source…
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Google releases Mobile Scorecard & Impact Calculator tools to illustrate importance of mobile page speed Thanks to Our Sponsor Source link
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Barry Schwartz Barry Schwartz is Search Engine Land’s News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on…