Scorecard

Crafting a Digital Marketing Scorecard for the US Wine Industry

Advertisement by Pierre Costa, Damien Wilson and Liz Thach, Sonoma State University & SommDigital Ecommerce is booming in most consumer retail industries, with nearly 80% of US consumers now shopping online, according to Pew Research. This has caused the world of digital marketing to explode as major retailers rush to find ways to engage with …

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Add customer experience metrics to your marketing scorecard

Digital marketers need experience-based metrics If you’ve been a digital marketer for more than a quarter, you know your key performance metrics by heart – things like Cost Per Acquisition (CPA), Marketing Qualified Leads (MQLs), Return on Ad Spend (ROAS) and, of course, Conversion Rate (CR). These are what I call the ‘hard’ marketing metrics …

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Managing a Balanced Scorecard In Excel Vs. Software

Creating a Balanced Scorecard for your organization is a smart, strategic move. Its takes work and thought and planning that can make you feel like you climbed a mountain once it’s complete. But you can’t stop ascending now. Figuring out how to manage your scorecard over time is just as important as creating it. Your …

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