Advertisement by Pierre Costa, Damien Wilson and Liz Thach, Sonoma State University & SommDigital Ecommerce is booming in most consumer retail industries, with nearly 80% of US consumers now shopping online, according to Pew Research. This has caused the world of digital marketing to explode as major retailers rush to find ways to engage with …
Crafting a Digital Marketing Scorecard for the US Wine Industry Read More »
Digital marketers need experience-based metrics If you’ve been a digital marketer for more than a quarter, you know your key performance metrics by heart – things like Cost Per Acquisition (CPA), Marketing Qualified Leads (MQLs), Return on Ad Spend (ROAS) and, of course, Conversion Rate (CR). These are what I call the ‘hard’ marketing metrics …
Add customer experience metrics to your marketing scorecard Read More »
Creating a Balanced Scorecard for your organization is a smart, strategic move. Its takes work and thought and planning that can make you feel like you climbed a mountain once it’s complete. But you can’t stop ascending now. Figuring out how to manage your scorecard over time is just as important as creating it. Your …
Managing a Balanced Scorecard In Excel Vs. Software Read More »
Editor’s note: Venetta Linas Paris is a finalist for 2018 Content Marketer of the Year. We’ll share insight from CMY finalists in the blog before the winner is announced at Content Marketing World in September. We talk a lot in content marketing about how stories can engage, educate, and win over audiences. Yet many of us struggle …
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing Land for the full article. Source link
Google releases Mobile Scorecard & Impact Calculator tools to illustrate importance of mobile page speed Thanks to Our Sponsor Source link
