You’ve been doing everything right: keeping your content fresh, reviewing your backlink profile, and increasing your online review count. Yet you’re still seeing a steady decline in organic traffic. If this sounds familiar, it’s time to check your mobile page speed. A year ago, Google rolled out its Speed Update. The company was clear in […]
Low mobile page speed scores may be killing your traffic Read More »
Advertisers can now see the loading speeds of more mobile landing pages, due to an algorithm update announced Tuesday by Google Ads. The mobile speed score update enables the tool to generate a score on the advertising console without as many ad clicks having occurred as were previously required. Google introduced the mobile speed score in
Advertisers can now view Google mobile speed scores for more landing pages Read More »
It looks like the Google Ad Preview and Diagnosis tool accessible over here has a bug where some people are able to see data for specific ads, apparently from the Google auction process. For those experiencing the issue, the tool shows the ad and then shows the formats available, the ad score, the bid ECPM, Fmt ECPM,
Bug with Ad Preview and Diagnosis Tool showing ad scores and more data Read More »
In a Webmaster Hangout, someone related to Google’s John Mueller that they followed Google’s advice and achieved a score of 100 on Google’s Web.dev tool. Having followed Google’s recommendations, they asked why they “didn’t see any ranking improvement.” John Mueller explained that there is more to ranking than scoring well on the Web.Dev tests. Here is
Google Says Top Scores on Web.dev Won’t Boost Rankings Read More »
Many Chinese are starting the Lunar New Year holidays with bad news. According to Zhaopin, one of China’s top three recruitment websites, only about 55 percent of white-collar employees surveyed said they would receive a year-end bonus, which may be in the form of cash or goods. Year-end bonuses have become an important element of many Chinese
Scores of Chinese Report Layoffs, Missed Year-End Bonuses Read More »
Olay, a first-time Super Bowl advertiser, took the top spot in Merkle’s sixth annual Digital Bowl Report, which evaluates the marketing efforts of Super Bowl advertisers. The report evaluates how well Super Bowl advertisers supported their advertising campaigns across the main digital channels, from social media to paid search to SEO and other digital media.
First-Time Super Bowl Advertiser Scores Big 02/05/2019 Read More »
As we warned you, the only game worth watching this week was Nebraska hosting Michigan State at a sold-out Pinnacle Bank Arena. The rest were exactly what we warned you—a couple blowouts, along with Iowa playing at the Blue Morgue. That’s basically how things went, but WAIT A MINUTE, one of those blowouts didn’t quite
Big Ten Basketball Scores, Schedule, Time, TV, Odds, Recaps, SEO Read More »
According to US Bank’s Jessie Hagen, 82% of business failures are due to poor cash flow management skills. Failure to understand and manage cash flow effectively can lead to poor personal and business credit scores. Small business lenders look at both your personal and business credit histories which means personal credit affects small business borrowing.
Lenders Look at Personal and Business Credit Scores, Both Read More »
Companies are increasingly using data to manage their customer relationships on a customer-by-customer basis. As detailed by The Wall Street Journal, some are now going so far as to assign scores to customers. In many cases, these scores are based on an estimation of customer lifetime value (CLV), a metric that a growing number of
Why companies need to be careful about CLV scores Read More »
Online retailers need to improve site performance and accessibility but they are optimized for search engines based on an audit of 70 recognizable retail websites. On June 9 and 10, 2018, I ran each of 70 well-known ecommerce websites through Google’s Lighthouse, a free monitoring tool. It rates sites on five areas: Performance, Progressive web
70 Leading Retailers’ Lighthouse Scores Revealed Read More »
