Scoring

Predictive Lead Scoring: Send Qualified Leads to Sales

Predictive Lead Scoring: Send Qualified Leads to Sales

Your marketing team works hard producing quality content, fostering an engaging social media presence, and designing eye-catching and actionable campaigns. All to collect quality data on your potential customers. Why? Because for most marketing teams, the number-one success metric is data on leads. But as marketers and sales team members alike will tell you, not …

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Get lead scoring data right in Google Analytics with Google Tag Manager

Ruth Burr Reedy, VP strategy at UpBuild, speaking at MarTech Conference 2019 in Boston. “These are the wrong kind of leads.” Sound familiar? If you’re a lead generation marketer, it’s an unwritten right of passage to get that complaint from your sales team. Perhaps you are generating more leads, but they’re coming from higher funnel …

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3 Things You Need to Know About the CPA Exam Scoring System

Students tend to dread the CPA exam. Although they have been taking classes and studying for years now, the thought of having to sit for this rigorous evaluation is terrifying. The CPA Exam: What You Need to Know However, students who understand how the exam is scored often feel more confident walking in the door …

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