Marketing and sales teams rely on lead scoring to identify high-quality prospects they want to pursue. This improves the efficiency of the sales process, drives conversion Read More
Scoring
Are your email campaigns sluggish lately? Does your marketing toolbox need a powerful tool to improve click rates and conversions? Have you considered email lead scoring Read More
Your marketing team works hard producing quality content, fostering an engaging social media presence, and designing eye-catching and actionable campaigns. All to collect quality data on Read More
Ruth Burr Reedy, VP strategy at UpBuild, speaking at MarTech Conference 2019 in Boston.“These are the wrong kind of leads.”Sound familiar? If you’re a lead generation Read More
When I used to hear terms like “lead scoring,” I assumed it was something our sales team should be doing. What I didn’t realize was that Read More
Students tend to dread the CPA exam. Although they have been taking classes and studying for years now, the thought of having to sit for this Read More
SAN FRANCISCO--(BUSINESS WIRE)--Aug 28, 2019--RollWorks, a division of AdRoll Group, today announced a new account scoring feature to help account-based sales and marketing teams score and Read More
You as a marketer continue to face a data deluge with ever increasing volumes of engagement data and (hopefully) a growing list of customers. And this Read More
Marketers spend a great deal of time focused on getting new leads into their pipelines. Nowadays, there is also a greater emphasis on marketing being tied Read More
You know those “How am I driving?” stickers you see on the backs of 18-wheelers? The ones that give you a phone number to call if—for Read More