I’m going to go out on a limb and say that if you’re reading this, there’s less than a 50 percent chance that you are ready to implement lead scoring,…
Scoring
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News flash: a lead is not a lead. That’s right. In the B2B marketing space, it’s not about just having a ton of leads in your funnel – it’s about…
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CLOSE James Harden is running roughshod through the NBA, putting up jaw dropping numbers on a nightly basis, but Lorenzo Reyes is here to spark the conversation on whether or…
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With inbound marketing becoming ever more popular in recent years, a marketer might be tempted to think broad when it comes to their approach. After all, when anyone can happen…
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For many of us B2B marketers, determining how to approach our leads and even figuring out where they are in the sales funnel can be a struggle. And with the…
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Cracking the Google SEO algorithm can be a bit daunting, but earlier this week, the search giant launched a new set of tools designed to bring about some clarity. Here’s…