I’m going to go out on a limb and say that if you’re reading this, there’s less than a 50 percent chance that you are ready to implement lead scoring, and yet there is an 80 percent chance that either you’ve already done it or it’s on your to-do list. OK, I completely fabricated those […]
What’s the Difference Between Lead Scoring and Lead Qualification? Read More »
News flash: a lead is not a lead. That’s right. In the B2B marketing space, it’s not about just having a ton of leads in your funnel – it’s about having qualified leads. Have you found yourself trying just about everything to gain more qualified leads? We’re here to give you some fresh ideas to
Turn B2B Lead Scoring into Actionable Data + More Fresh Ideas Read More »
With inbound marketing becoming ever more popular in recent years, a marketer might be tempted to think broad when it comes to their approach. After all, when anyone can happen upon your brand, it means that anyone’s a potential customer, right? That’s not quite true. In fact, the number of leads that actually become customers
Why Behavior Scoring is the Missing Ingredient in Your Marketing Approach Read More »
For many of us B2B marketers, determining how to approach our leads and even figuring out where they are in the sales funnel can be a struggle. And with the responsibility to hand off leads to sales and contribute to the overall ROI of our organization, the pressure to be able to do so becomes
5 Things to Consider When Implementing a Lead Scoring Program Read More »
Cracking the Google SEO algorithm can be a bit daunting, but earlier this week, the search giant launched a new set of tools designed to bring about some clarity. Here’s what you need to know about the tools, and how you can incorporate them into your industrial marketing.
What You Need To Know About Google’s New SEO Scoring Tool Read More »
Do your lead scoring right and it will drive sales through the roof Lead scoring – it’s one of those terms which raises eyebrows outside the world of marketing, and rolls eyes within. Do it right and it will drive sales through the roof – but it’s so easy to get it wrong. And, when
For marketers, the biggest issue with third-party data is quality. Usually, the only way to test the quality is to run a campaign and see if the data delivers results. This week, identity resolution provider LiveRamp is out with what it describes as the first data scoring initiative for third-party data segments. The initiative makes
LiveRamp adds outside quality scoring to its third-party data marketplace Read More »
Klout had a great concept, so much so Lithium Technologies paid in the neighborhood of $200 million for it in 2014. Fast forward four years later, and Lithium has announced May 25, 2018 is going to be the platform’s last day. Why is Klout Shutting Down? So what went wrong with the social media scoring
One of the most amazing things about the Account-Based Marketing (ABM) revolution is that it’s really, finally, bringing sales and marketing teams together. That’s because ABM focuses both teams on exactly the same objective: improved sales results from a defined set of accounts. And while ABM can benefit from many of the tools in your total
6 ways ABM turns classical lead scoring on its head Read More »
We are super excited to introduce Sherlock – a new product from Space Pencil (the folks that brought you Kissmetrics) – to the market this week. Sherlock is a user engagement scoring application built specifically for SaaS businesses – for whom user engagement is…well…pretty much the whole point. We built Sherlock to help SaaS businesses
Introducing Sherlock — User Engagement Scoring for SaaS Businesses Read More »
