Having the ability to segment your audience and understand your customers is crucial in the digital marketing world. Most of us are familiar with segmenting by gender, location, or interests through Google Analytics’ built-in reports, but these don’t always give us the insights we want and need. In this post, we’ll introduce you to the concept […]
Today, digital marketers are required to wear many hats. They can be market analysts one day, and social media consultants the next. What they often struggle with, however, is making sure leads convert into paying customers. In some companies, especially startups, there’s often a severe lack of communication between the marketing and sales teams. Furthermore,
How Social Media can Augment Your Lead Scoring Process Read More »
Think of a piece of content your team published recently. On a scale of 0 to 100, how would you rate it? And how would your rating help your company? Stumped? Consider the method that Jared Whitehead devised for scoring content performance. Jared works as an analyst in the marketing operations group at Red Hat.
What type of client is the “right fit” for your business? Odds are your sales and marketing departments have spent a great deal of time and money answering this question. You probably have very detailed and accurate answers involving industry, company size, technology use and job title. But you know that your sales team can
Avoid Blind Spots in Your Lead Scoring with Social Intent Data Read More »
