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10 Solid Ways To “Stop the Scroll” For Your Facebook Video Ads

If you’re going to take the time to produce a nice video ad for Facebook — and spend money on ad space — you need to put a little thought into how you’ll reduce the odds of getting scrolled in the feed. We’ve made a lot of video ads for social media, and learned a …

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Google Tag Manager now has a native scroll depth tracking plugin

Google Tag Manager has added a native scroll depth trigger tool to report scroll-tracking data in Google Analytics. According to Simo Ahava’s blog post on the new feature, the native scroll depth trigger includes basic options that allow users to track both vertical and horizontal scrolling. Site owners can track scrolling activity on all or …

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