Scrum

Agile marketers are often forgoing the Scrum Master role, but is this wise?

SEO BLOG /

A trend among agile marketing implementations is to forgo the Scrum Master role and to absorb this into a single role that combines Scrum Master and product owner responsibilities into one “marketing owner” role. While this is what’s happening in the marketplace, let’s explore the pros and cons of this practice.  Let’s start with three […]

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Learn Scrum and Six Sigma and prepare for your PMP exam with this $29 bundle

Technology NEWS /

Whether you’re interested in managing a team or you just want to better communicate your goals with your colleagues, project management skills will come in handy. Many people learn how to manage a team on the job, and while hands-on experience is invaluable, learning a structured approach to project management will make your team much

Learn Scrum and Six Sigma and prepare for your PMP exam with this $29 bundle Read More »

The Benefits of Integrating User Experience (UX) With Scrum

Strategy /

Does your firm exceed your customer’s expectations regularly? Is just meeting expectations good enough in your market? Businesses pursuing an improved ability to deliver customer value using Scrum face numerous challenges. Scrum’s focus is on producing a potentially releasable product increment after each Sprint (a Sprint is one time-boxed iteration of one month or less

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Using the Scrum Framework in your Email Marketing Teams

Agile Marketing, collaboration, email collaboration, email teams, News, Scrums /

Let’s be honest with ourselves a little bit here. Sending email campaigns can sometimes feel like one of two fun, but strangely aggressive, children’s games. Whack-a-mole, and pin the tail on the donkey. Sometimes it can feel like we are just trying to keep up. We know we need to send a daily newsletter, or

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The SDLC Models & Methodologies: Agile, Scrum, Waterfall

Business Innovation /

Technology, innovations, trends, project management, digitization are all talked about when the conversation runs around software development. Every business today understands the importance of software development and project management which pushes them to adopt various methodologies in order to function well. A software or a project often runs on a defined method so that all

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