Searcher

How to understand searcher intent to boost SEO rankings

SEO is one of the best ways to bring a wider audience to your blog or ecommerce storefront. It’s estimated that by 2020, business owners will spend around 82 billion dollars on their SEO marketing plan. In this sense, it’s obvious that SEO will continue to grow in popularity over the years. We want to …

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The One-Hour Guide to SEO: Searcher Satisfaction – Whiteboard Friday

Posted by randfish Satisfying your searchers is a big part of what it means to be successful in modern SEO. And optimal searcher satisfaction means gaining a deep understanding of them and the queries they use to search. In this section of the One-Hour Guide to SEO, Rand covers everything you need to know about how …

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How to understand searcher intent and use it to boost SEO rankings

Search engines exist to provide users with results that are relevant to the search query. Smart SEO campaigns are built on an understanding of how your audience searches around your industry, products and services. A key point here is understanding the intent behind a given keyword search. A user wants to find specific information, and …

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The conscientious searcher: how useful is Ecosia in a world dominated by Google?

In my recent research for alternatives to Google here at Search Engine Watch, Ecosia was one search engine that caught my eye. The eco-friendly choice for search certainly seems to serve a purpose. We might forget it, but there is an environmental cost to our digital activities – including Googling. So let’s dig a little …

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