Searchers

How Google keeps searchers within its own universe – Econsultancy

Google is gradually evolving from being a provider of website listings into a ‘response engine’ that seems to increasingly stop searchers from moving away from its own ecosystem. The days of Google search results characterised by the ten simple blue organic links per page are long gone. Today, there are dozens of SERP features such

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Can searchers tell the difference between ads and free listings? Google engineer says ‘yes’

Google has made numerous design and layout changes to their search ads over the years, prompting a grumbling from the search community that the changes were done to confuse searchers into thinking search ads are the same as the organic search results. But Paul Haahr, a senior Google engineer, said on Twitter Sunday that, based

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How to Make Your Content Powerful in Eyes of Searchers (and Google)

The value of building SEO content is second to none. However, I’m not merely talking about properly optimized content that has the right meta information, links, keywords, and technical SEO. Instead, I’m talking about honing powerful content that speaks to readers irresistibly. It’s optimized, sure, but it’s also constructed to be the ultimate read. This

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How to Give Searchers What They Need, Not Just Linkbait

Top 200 Stores Offering Student Discounts or 38 Products With Lifetime Warranties can be eye catching and attract a few links, but do they actually answer how people are searching? Let’s stay in the discounts and warranties space. Does Walmart Give Student Discounts? Outside of the StudentRate result, does anyone want to click on these?

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