Searchers

How Google keeps searchers within its own universe – Econsultancy

Google is gradually evolving from being a provider of website listings into a ‘response engine’ that seems to increasingly stop searchers from moving away from its own ecosystem. The days of Google search results characterised by the ten simple blue organic links per page are long gone. Today, there are dozens of SERP features such …

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Can searchers tell the difference between ads and free listings? Google engineer says ‘yes’

Google has made numerous design and layout changes to their search ads over the years, prompting a grumbling from the search community that the changes were done to confuse searchers into thinking search ads are the same as the organic search results. But Paul Haahr, a senior Google engineer, said on Twitter Sunday that, based …

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