Searches

Donald Trump’s North Korea threats led to these Google searches

President Donald Trump speaks during a briefing on the opioid crisis, Tuesday, Aug. 8, 2017, at Trump National Golf Club in Bedminster, N.J. (Photo: Evan Vucci, AP) After President Trump vowed “fire and fury” in response to threats from North Korea, people in the United States flocked to the internet to research what this might mean. And the phrases […]

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Study of 4 million Google searches charts the CTR payoff that came from eliminating right-side ads

Channel: SEM, Google, Google: AdWords, Google: User Interface, Search Ads, Search Ads: General, SEO BLOG / Good To SEO

On February 19, 2016, Google confirmed it was eliminating text ads from the right rail of search results on desktop. Early results indicated that the change was a boon for click-through rates (CTR) in the four top spots. A year after the change, a new study illustrates just how significant the move has been for Google.

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