The 2017 holiday season is officially here. While we at the Oracle Marketing Cloud understand the importance of starting to prepare as early as possible and know that probably all of you already have, we have outlined some key tips and trends to enhance your holiday preparedness efforts. The time is especially ripe, as one […]
In between opening Christmas presents and cooking the turkey, a whopping 66 percent of employees will be checking work emails on Christmas Day. This was the finding of a survey by West Unified Communications Services on remote workers and changing working patterns. The study, which surveyed more than 600 full-time U.S. employees about their holiday
70% of Your Employees May Want to Work From Home this Holiday Season Read More »
We’re prepping for one of the biggest seasons in retail, and a few new data points might be dropping an unpleasant piece of coal in retailers’ stockings for the 2017 holiday shopping season. Here are a few points that jumped out at me. NetElixer predicts a 10% increase in e-commerce sales this season, but that’s
Five Ways to Beat Amazon This Holiday Season: Remarketing Read More »
Barry Schwartz Barry Schwartz is Search Engine Land’s News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at @rustybrick, +BarrySchwartz and Facebook. For more background information on Barry, see his full bio and
Google Flights gets a redesign in time for the holiday season Read More »
ABC The winner of the season 25 Mirrorball trophy is Jordan Fisher and Lindsay Arnold. This is Arnold’s first win. Lindsey Stirling and Mark Ballas placed second, while Frankie Muniz and Witney Carson came in third. Jordan and Frankie will be joining Dancing with the Stars Light Up the Night Tour. The duo entered the
Jordan Fisher and Lindsay Arnold Win Season 25 Mirrorball Trophy Read More »
Constantly changing consumer behaviors and the demand for more personalized, meaningful experiences have retailers facing huge challenges this year. Competition in the SERPs is stiff, but winning the click is still no guarantee that the consumer is invested in your shopping experience. More than half of retailers (source: Soasta.com) have a bounce rate greater than 40%, and
Smart shopping season checklists: Mobile and desktop, content and SEO Read More »
Most online shoppers expect to make at least one-fourth of their holiday purchases on Amazon this season, according to recent research from Astound Commerce. The report was based on data from a survey conducted in September 2017 among 1,000 consumers in the United States who shop online at least four times a year and who
How to Beat Amazon This Holiday Season: Consumer Insight Read More »
Black Friday and the holidays are fast approaching. Big box retailers have filled their storefronts with holiday décor, and Santa will soon to have hour-long lines at the mall. You’ve got a choice with your brand: to embrace holiday marketing or to let it pass you by. Of course, you know that your strategy, no matter
6 Tips For Email Marketing Success This Holiday Season Read More »
Black Friday kicks off a shopping season that lasts through Christmas each year, with online retailers vying for the profitable attention of consumers. With spending expected to rise by 47% this year, competition will be fierce. SEO can make a significant ecommerce contribution; some final tweaks can make the difference between rising to the top of
Black Friday SEO: Last-minute tips for the holiday season Read More »
Happy November, everybody! ‘Tis officially the season of eCommerce. Yep, customers are about to go on a spending spree. And if 2016 was any indication, most of them won’t be leaving the comfort of their own homes. Last year, the National Retail Federation reported that an estimated 108.5 million Americans shopped online the days after
