Season

Deluxe Corporation Premieres Season 2 of Small Business Revolution – Main Street Series, Opens Nominations for Next $500,000 Transformation

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SHOREVIEW, Minn.–(BUSINESS WIRE)–Deluxe Corporation is debuting the second season of Small Business Revolution – Main Street, an online series that showcases the $500,000 revitalization of one small town, and how its business community overcomes common challenges facing small businesses across America. The second season’s eight episodes chronicle the community of Bristol Borough, Pennsylvania, which emerged […]

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5 ways to write better email subject lines this holiday season

Channel: Retail, E-Commerce, Email Marketing, Holiday Retailer, How To Guides: Email Marketing, How To Guides: Retail Marketing, Retail Column, SEO BLOG / / 1 Comment

With kids back in school, email marketing campaigns have moved away from end-of-summer deals and backpack wish lists and switched over to the holidays. The holiday season seems to get earlier every year, so it’s important for email marketers to get a head start on what is going to resonate with consumers. During the last

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Smart RLSA Tips For The Holiday Season

bid adjustments, How To, PPC Strategy, rlsa, RLSA Bid Adjustment, RLSA for Shopping, SEO BLOG /

September 22, 2017 In AdWords, I have found that conservative bid adjustment work best for most settings within the account. For device, location, and ad schedule I will usually use minor positive bid adjustments +5-10%  and usually stronger negative adjustments -15-50%. There is one area of the account where I have found that higher bid

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Want to win more sales this holiday season? Don’t bet the farm on digital

Channel: Retail, E-Commerce, Holiday Retailer, How To Guides: Retail Marketing, Retail Column, SEO BLOG /

There’s a critical error we tend to make in marketing for retail these days, particularly around the holidays: We have a tendency to put too many eggs in the digital basket. Brands and retailers make the mistake of focusing on driving online customers to online stores. You’ve experienced it: You shop for a pair of

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Darci Lynne’s Ventriloquism Beats Angelica Hale’s Singing To Win Season 12 Of America’s Got Talent

Entertainment, SEO BLOG /

Darci Lynne is the winner of Season 12 of America’s Got Talent. Surprisingly, it came down to her and Angelica Hale. Previously, Light Balance, Mandy Harvey and Sara and Hero were eliminated in that order. This left two of the younger contestants to be the two remaining for the end. Lynne was inspired by a

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Leverage Google Shopping for a Blowout Holiday Season

Google Shopping, SEO BLOG, Upcoming Webinars, Webinars /

September 11, 2017 It’s never too early to start thinking about your holiday shopping strategy. Even months before the holidays, you need to start looking at your traffic from last year, pitching budgets, and analyzing your data to make sure your performance improves this year. And, as the industry is always changing, we have some

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Conference Season Prep: Make the Most of Trade Shows

conference season, Events, Marketing Life, Marketing Strategy, SEO BLOG, tradeshow, tradeshow marketing, tradeshows /

Conference season is upon us. In reality, this so-called “season” is now a year-round affair. There’s always something to plan for, travel to, or attend. We can all admit that conferences can be a bit overwhelming. After all, there are lots of people, lots of activities, and lots of choices. But with a little planning

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podcast

[Podcast] Season 3 Recap and Meet us at Podcast Movement!

ask me about email marketing, Podcast, podcast movement, podcasting, SEO BLOG /

Thanks for a great season! In this episode, I recap Season 3 of our podcast. Our theme this season was Email Marketing for Podcasters! I also share that our team is representing at Podcast Movement 2017 this week in Anaheim, CA! Come swing by and say hello if you are there. Check out the episodes

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Nailing down ads for the holiday season

A-Post to Marketing Land, Channel: Retail, Column: Retail, SEO BLOG /

Believe it or not, it’s that time again for us to start gearing up for the holidays. Not every brand sufficiently prepares their paid media campaigns for this fast-paced season — and for e-commerce brands, this is especially crucial. Getting ahead of the competitive holiday season is a recurring obstacle. To start off on the

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