Social media is active when celebrities are on the red carpet Getty The People’s Choice Awards, the Golden Globes, the Grammys and the Screen Actors Guild Awards are all in the rear view mirror and while these “honored” distinct projects, these all had one thing in common – social media played an ever important role. […]
How Social Media Continues to Impact Awards Season Read More »
It’s no secret that the holiday shopping season can have a significant impact on a business’s annual revenue. With so much dependent on driving sales during such a short window of time, marketers know they need to take a creative, multifaceted approach to the holiday shopping season. However, doing so is often easier said than
Holiday Shopping Season Priorities for Small Businesses Read More »
Q4 is the most competitive time period for ecommerce businesses, deals and promotions offered to capitalize on holiday season traffic bring hordes of potential purchasers to your site. One of the most valuable groups of users that comes out of the holiday season is net-new users, who could have found out about the product from
How to utilize holiday season traffic for 2020’s Q1 growth Search Engine Watch Read More »
The holidays are already upon us, promising nearly $731 billion in retail sales in November and December. It’s the single most critical time for brands to take advantage of seasonal shopper behavior and drive campaigns that effectively compete, capture, and convert customers at high quantities. But many retailers miss the mark because they fail to
Retailers, the Holiday Season, and AI and Big Data Read More »
How is it already reporting season again? Time to generate those dreaded end-of-year SEO reports that take hours to create and mere seconds for your client to skim through and toss to the side. We’ve all been there. But here’s the thing: it’s absolutely necessary! Not only for you and your team to track progress,
‘Tis the Season for Reporting (And a New Mini Guide) Read More »
You might not realize it, but your business know-how and drive is valuable to people outside your company, too. Whether you’re volunteering in a soup kitchen or mentoring students, there are plenty of ways to pay it forward. And this is the perfect time of year to do exactly that (or make a New Year’s
16 Ways Entrepreneurs Can Give Back This Holiday Season Read More »
The holiday season remains the hottest battle of the year between brands for shoppers’ dollars. This coming season is already heating up, with the National Retail Federation (NRF) forecasting 3.8-4.2% growth. While every marketer with a stake in the game meticulously plans this season, are they wasting their efforts at one of the most critical
How to perfect your email marketing strategy this holiday season Read More »
After much bluster and a snowy Halloween (for some of us, at least!) Holiday 2019 is here, and I’m sure that many of you are working through strategies to maximize your campaign performance while also maintaining your sanity. To that end, I’d like to remind you of a few features available within Facebook Ads Manager:
Pro Tip: Leaning into Facebook’s automation for the 2019 holiday season Read More »
Black Friday is going to be here in a matter of days, and you just got the go-ahead to use some additional budget to build awareness with YouTube ads. The problem is you don’t have enough time to get new holiday creative in time. Not ideal, but it’s not the end of the world. If
Getting the most out of limited YouTube creative during the holiday season Read More »
One of the biggest holiday shopping temptations is getting into debt. Whether trying to get a great Christmas tree for your home, or looking for the “perfect” presents for friends and family, it can be easy to just put it on a credit card or take advantage of 0% interest loan specials. And you will
Holiday Shopping Tips: How to Avoid Going Into Debt This Season Read More »
