The holiday shopping sprint is nearly upon us and although it’s a short one, all signs point to impending good cheer for retailers and e-commerce businesses. With Thanksgiving Day six days later than last year, nearly a week has been carved out of the shopping season. Even so, Salesforce is optimistic and predicts that U.S. […]
5 key ingredients for omnichannel success for the 2019 holiday shopping season Read More »
The holidays are here! That means search marketers everywhere are putting the finishing touches on strategies to make the most out of the next few weeks, the most important stretch of sales for many businesses. However, don’t go into the holiday shopping season without reading up on these key trends which might help wrap up
Paid search trends to watch for the 2019 holiday shopping season Read More »
It’s not uncommon to see brands dedicate 365 days of their customer experience strategies to their buyers’ consumer behavior. But to sustain impactful CX in our competitive digital age, brands this holiday season should be thinking about another type of consumer: the gifter. Making a play for gift-givers There have been some brands in the
Gifter CX: How to make a play for gift givers this holiday shopping season Read More »
Serina Fignole – November 14, 2018 Is your SEO strategy in shape for the holidays? Are you worried that it may not yield the results you want before the festivities start? Have you put off your 2018 holiday SEO strategy until now? While it may be too late to capture those big-budget keywords, there are
Looking for influencer marketing tips for the holiday season? The holidays are just around the corner, which means it’s high time to start planning your Instagram influencer marketing campaign! Partnering with Instagram influencers is a great way to introduce your business to new audiences, get on shopper’s minds, and get your customers into the buying spirit
7 Instagram Influencer Marketing Tips for the Holiday Season Read More »
Share to facebook Share to twitter Share to linkedin Search marketing – both paid search ads and search engine optimization (SEO) – are tried and true performance marketing tactics to convert customers. As such, retailers have invested heavily for years in paid search – we are forecasting that retailers in the US will spend a
Use Search To Convert In-Market Customers This Holiday Season Read More »
The holiday season is almost upon us, which means marketers (especially those in retail) will begin to increase their sending frequencies, and will also widen their nets to reach out to as many contacts as possible. As a result, at Mailjet we’re expecting to see very high volumes coming from our senders and the risk
The festive season is just around the corner: People are waiting for hot ginger coffee, seasonal movies, and ugly Christmas sweaters. This period is also perfect for gift-giving, so people spend big bucks during the holiday season, according to Much Needed: 46% of all holiday shopping occurs online, Gen Xers spend an average of $782
11 Instagram Post Ideas for Every Holiday Season Read More »
With Google playing a big part in consumers online shopping research, here are four tips to help retailers maximize organic search performance and win seasonal traffic and conversions: 1. Keep holiday content fresh year-round. Some retailers make the mistake of removing their holiday pages from their site at the end of every shopping season. This
4 Ways to Improve Google Search Performance This Holiday Season Read More »
There is a myth that during peak email sending season, ISPs (such as Gmail and Yahoo), change their filtering algorithms to become much stricter in preparation for the oncoming onslaught of emails sent during the holiday season. In reality, it’s more likely that senders sometimes throw caution to the wind by breaking email best practices
Preparing Your Email Program for Peak Season Sending Read More »
