The outlook is pretty rosy for retailers this year. The high consumer confidence and low unemployment rates mean that people have more money to burn. Deloitte’s yearly forecast for the holiday shopping season also showed that retail sales are expected to grow from 5 percent to 5.6 percent from last year. Sales could even hit […]
How to Turn Seasonal Shoppers Into Year-Round Customers Read More »
Target, Macy’s and other retailers are already gearing up for the upcoming holiday season and the accompanying shopping madness. Insiders are anticipating a good season, thanks to consumer optimism and low unemployment. But can retailers find enough seasonal workers to fill their needs? Target is aiming to hire 120,000 seasonal employees while Macy’s plans to
How to Find Seasonal Employees For Your Small Business When Unemployment is Low Read More »
Should Seasonal Content Be a Part of Your Strategy? Content marketers tend to build their strategies around “evergreen” content; as the name suggests, this type of content is relevant indefinitely, year-round, without being tied to news, events, or seasons. This content is frequently viewed as inherently more valuable than seasonal content, because it stays relevant
Should Seasonal Content Be a Part of Your Strategy? Read More »
What is a crawl budget? Google’s goal is to make useful information available to people searching the web. To accomplish that, Google wants to crawl and index content from quality sources. Crawling the web is costly: Google uses as much energy per year as the entire city of San Francisco, just to crawl websites. In
5 ways to improve ROI on seasonal pages by optimizing your SEO crawl budget Read More »
Things go in and out of fashion, one minute Roseanne is on the air and then she’s racist, and as the earth spins around the sun gradually changing its tilt, the seasons change too. And so does the demand for your business. For some businesses, things stay mostly static, but say you’re an ice cream
No one thinks about an ice cream shop during the winter. But what if the owner was a friend, and you kept talking about ice cream with them all year long? You’d anticipate the reopening, counting down the days until the sprinkles pour over their purple fudge brownie ice cream – in a cone, please
Make Your Customers Think About Your Seasonal Business Year Round Read More »
Now that Christmas and the New Year are well and truly behind us, it’s time to think about next year! While it might seem like an odd time to start planning for the holidays, this time of year is the perfect occasion to reflect on what went well during the last holiday season, how to
Seasonal SEO and evergreen URLs: How to drive seasonal traffic year-round Read More »
With the holiday shopping season upon us, getting more traffic and converting more shoppers into buyers is key to reaching sales goals. Don’t miss out, though, on the potential icing on the holiday cake: a boost in customer loyalty. A customer’s lifetime value — LTV — reflects the total amount of money he is expected
How to Turn Seasonal Shoppers into Lifetime Customers Read More »
A few years ago, I started to read a four-page flyer from the hip grocery chain Trader Joe’s and could not stop. I was astounded at its creativity. It promoted product after product with Thanksgiving-related riffs that ranged from calling its Brussels sprouts stalks “the Christmas Trees of Thanksgiving, which herald the start of the
Seasonal Copy Perks Up Promotions and Triggers Purchases Read More »
These days almost all of us live by the clock. That means our lives are divided into 24-hour chunks and scheduled according to the numbers on our watch or phone — at such and such a time we get up, at another we eat lunch, etc. That also means that when we go about trying
You Don’t Just Need a Daily Routine. You Need a Seasonal Routine Too Read More »
