Are Seasonality & the Economy Impacting Marketers in Q4? [Traffic & Conversion Data from 150K+ Companies]
This time each year, nature – as well as marketing – slows down as we head into colder seasons.
Seasonality
Why you shouldn’t use Google Ads’ seasonality adjustments for COVID-19 fluctuations
Why you shouldn’t use Google Ads’ seasonality adjustments for COVID-19 fluctuations – Marketing Land Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok Source
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3 tips for optimizing paid social campaigns for seasonality
Planning your paid social campaigns well ahead of your peak periods — whether seasonal, holiday or promotional — help ensure you hit your goals. Michelle Stinson Ross, marketing operations director at Apogee Results, offered tips on how advertisers can get the most out of seasonal social ads at SMX West in San Jose last week.
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Build SEO seasonality projections with Google Trends in Python
Roadmapping season is upon us and, if you’re an in-house SEO like me, that means it’s time to set your FY20 goals for the SEO channel. To set realistic goals, we first need to understand how much traffic we can reasonably drive from SEO this year. To figure this out, we must first answer a
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How to be a Content Creator by Capitalizing on Seasonality
Seasonality sells, and that’s one thing that every content creator must take into consideration when producing content. Marketing trends show that aligning your campaign with social conversation can improve your user engagement. Paying attention to changing seasons, holidays, and events shows your customers how trendy your company is. It not only makes your content more
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How To Plan For Seasonality Peaks to Maximise Organic Traffic
Learn about identifying seasonality peaks and maximising your organic traffic in my latest post…
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Google Ads seasonality adjustments now available for Search, Display campaigns
Give Google’s bidding algorithms a heads up about short-term conversation rate changes during promotions. Please visit Search Engine Land for the full article. Source link
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How to Beat PPC Seasonality with MSAN & Google Display Network
When I’m sweating bullets in the oppressive August heat, I want nothing more than to dive into an ice bath fit for a polar bear. But when it’s snowing boatloads, I dream of lounging like the inner feline goddess I am, sprawled out in front of every sunbeam in my reach. I like to think
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New Google smart bidding signals coming: price competitiveness, seasonality for Shopping campaigns
Google’s automated smart bidding algorithms can take many signals into account at the time of the each auction — device information, search query, location, etc. Soon, it will add more signals to that list for App and Shopping campaigns, according to a help page. What’s coming? Mobile app ratings will be a factor, with bids
Retail Seasonality: How Drinking Holidays Can Increase Conversions
It’s no surprise that seasonality and holidays have an effect on a brand’s marketing tactics. E-commerce businesses run specials online, brands create Christmas-themed campaigns for holiday lovers. What about the holidays that are commonly recognized as “drinking holidays?” Think Superbowl Sunday, Fourth of July, Cinco de Mayo and even Halloween. Does the fact that more
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