Seasonality

How to be a Content Creator by Capitalizing on Seasonality

Seasonality sells, and that’s one thing that every content creator must take into consideration when producing content. Marketing trends show that aligning your campaign with social conversation can improve your user engagement. Paying attention to changing seasons, holidays, and events shows your customers how trendy your company is. It not only makes your content more …

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New Google smart bidding signals coming: price competitiveness, seasonality for Shopping campaigns

Google’s automated smart bidding algorithms can take many signals into account at the time of the each auction — device information, search query, location, etc. Soon, it will add more signals to that list for App and Shopping campaigns, according to a help page. What’s coming? Mobile app ratings will be a factor, with bids …

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Retail Seasonality: How Drinking Holidays Can Increase Conversions

It’s no surprise that seasonality and holidays have an effect on a brand’s marketing tactics. E-commerce businesses run specials online, brands create Christmas-themed campaigns for holiday lovers. What about the holidays that are commonly recognized as “drinking holidays?” Think Superbowl Sunday, Fourth of July, Cinco de Mayo and even Halloween. Does the fact that more …

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