Seasonality

Boost Social App Campaign CPIs During Peaks of Seasonality

April 16, 2018 An important aspect of any type of marketing is understanding when seasonality hits your business and how to capitalize your existing brand awareness during this period. The same holds true when marketing your app. Search is one of the most common networks to advertise apps, but how do you know if you […]

How To Find Seasonality In PPC Accounts

account analysis, Advanced PPC Strategies, Bid/Budget Management, How To, ppc seasonality, SEO BLOG, visualization / Good To SEO

June 27, 2017 Seasonality as a topic is often used as a substitute for holiday talk. As in we expect more sales due to seasonality in the winter holiday months. While helpful this concept can lead you to overlook the variances in performance across the year. This will throw off any forecasting or analysis

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