MTV conducted an “ethnographic study” of its teenage audience in the late 1990s. The process consisted of spending some time with MTV fans and learning about their personal needs and concerns, with the goal of revitalizing the channel’s slide in viewer rates. Todd Cunningham, senior vice-president of strategy and planning for MTV, explained the project: […]
As CMOs and brand marketers struggle with the complex challenge of delivering seamless customers experiences across the online and offline worlds, many of them neglect one critical component: the local brick-and-mortar store. The evolution of marketing, driven by the rise of digital media and mobile adoption, has given way to the principle of omnichannel—a trendy
In a time when our customers hold the power, when they don’t want to be marketed to, and when they want to be engaged with in a personal and authentic way, if you have a customer community, you already have an incredibly powerful tool at your fingertips with which to engage customers. In Steve Lucas’
Hey there, my name is Darren Rowse. I’m the blogger behind problogger.com, a blog, podcast, events, job board, and a series of ebooks, all designed to help you as a blogger to grow a profitable blog. You can learn more about ProBlogger and all we do over at problogger.com. Today’s episode is episode 201. In
201: The Secret to Building a Blog with Big Traffic and Profit Read More »
In every type of job, there is always room for creativity and innovation. It is not only art or technology that needs to be creative and innovative. Even in accounting there are ways to be more creative. For example; you can make more creative presentations. For this reason, if you want your employees to be more
Crack the Code on the Creative Team: Apply These 5 Secret Techniques Read More »
Things look pretty bleak… 17 out of 18 women make less than $100,000 per year. 1 In 114 countries, more than half of the adult population is overweight. In America it’s closer to two-thirds. 2 “Poor at 20, Poor for life.” A new study indicates that from the 1980s to 2000s, people are less likely
How to Live A Remarkable Life (The Secret? Be The Exception) Read More »
I walked into the shop and there they were. Lining up. Handing over the coupon. Their expectant faces were hopeful. Maybe this was the moment. Dream realized. Most were sure this was “the” day. But they all left disappointed. Back to reality. The chances for success were low. A professional betting man wouldn’t bother paying the price. Despite
You don’t have to look far to find advice on the fundamentals of writing. A benefit for new writers, no doubt. Unfortunately, those of us who have been around the block often know every intimate detail about that advice. In fact, not only do we know it… we’ve memorized it. It wouldn’t be so bad
Is This the Secret to Going from a Good Writer to a Great One? Read More »
A little about me: I enjoy cooking, so I go grocery shopping once a week. I regularly spent a considerable amount of cash at the nearest Regional Grocery Chain™ store, until I noticed their customer experience starting to slide. Fewer cashiers worked the registers. Lines swelled with dissatisfied patrons and I slowly realized I was
