One thing I’ve learned across all the companies I’ve created is just how vital company culture is. This is especially true when you’re starting a new company and can’t afford to hire experienced veterans who command high salaries. So, how can you put great people in place without spending the fortune you haven’t earned yet? You […]
5 Secrets to Building Great Company Culture You May Not Have Realized Read More »
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Usefulness Content Freshness Tired of working harder at work and not getting ahead? With a simple shift in your current work habits “Great at Work” can turn your average day at work into a high-powered journey into workplace greatness. If “working smarter, not harder” was only
The Secrets to Being Great at Work? Simplify and Reflect – Small Business Trends Read More »
Social media is fast becoming fertile ground for businesses to build their brands, generate leads, and increase their sales. Just take a look at these stats from a study done by the Influencer Orchestration Network: 70% of teenagers trust Youtube influencers’ opinions and recommendations more than classic celebrities. 71% adult consumers base their buying decisions
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If you’ve ever heard me speak at a conference or read my marketing articles, you know I’m all about the unicorns. I’m usually talking about unicorns in terms of paid search strategy – my theory is that with just a minimal amount of additional effort, you can blow your competition away in just about any
The Colorful Secrets Behind the World’s Greatest Branding [Infographic] Read More »
What makes a brand more ‘referable’ than another? We recently talked to 2000 consumers to see what increases the likelihood of them recommending a brand to friends or family. Key brand attributes which contribute to brand word-of-mouth are trust, quality and value for money, while bad customer service (65%) or poor returns facility (57%) would
As you onboard customers, work with them to lock down specific goals they want to achieve with your product and outline a path to achieve these objectives. Doing so helps provide a blueprint for identifying potential problems in the future and ensures alignment on strategic goals. 2) Behavior-Based Customer Success Engagements Most customer relationships have
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It used to be that you mentioned a “home-based business” and people thought about little old ladies going door to door selling Tupperware. Today, the idea of what home-based businesses can be has expanded and the power of the internet, cloud computing and changing business cultures means almost any business can be managed from the
Knowing These 8 Secrets will Save You Money in Your Home Business Read More »
What exactly does “great execution” mean for startups? originally appeared on Quora: the place to gain and share knowledge, empowering people to learn from others and better understand the world. Answer by Praveen Tipirneni, CEO of Morphic Therapeutic Inc., on Quora: The difference between good and bad execution isn’t always obvious. It’s much subtler than
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