Securing

MarTech Overtime: Why partnerships matter in securing your martech stack

Jorge Garcia onstage at MarTech East in Boston on Sept. 17. Photo credit: Jesleen Jose Jorge Garcia, Senior marketing manager at Akamai Technologies, shared his company’s journey to protect their data and brand in his MarTech East session, “Securing Your Martech Stack: Partnering with IT and Enterprise Security.” A lot of questions around the roles …

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Pro Tip: Partnerships are critical in securing your martech stack

It seems we can’t make it more than a couple of weeks without hearing about a major company that’s suffered a major incident or breach, but for the second year in a row, the ChiefMartec Roles and Responsibilities survey shows that both data privacy/compliance reviews and security reviews were at the bottom of the responsibilities …

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Securing Good Search Engine Rankings for the Long-Term: 2 Examples of Whitehat and Blackhat SEO

[jetpack_subscription_form title=” ” subscribe_text=”Join our Site and get Free content delivered automatically each time we Publish “] Like any gripping tale, SEO has both a light side and a dark side. Those that stay on the light side, engage in White Hat SEO practices, techniques which remain within the rules and parameters instated by major …

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HTTP to HTTPS: An SEO’s guide to securing a website

Back when I wrote the article, “Why Everyone Should Be Moving To HTTP/2,” it was meant to bring awareness to an awesome protocol upgrade that I thought was an easy win to make a website faster. Since then, I have spoken to hundreds of business owners and SEOs about upgrading, performed dozens of upgrades and troubleshot …

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