Seedlip, Boomf & DeMellier on customer loyalty

One of the key panel sessions at Ometria’s Lifecycle ’18 conference this week was all about customer loyalty. Specifically, what makes a loyal customer, and how can ecommerce brands instil loyalty after the very first purchase? The speakers included Loretta Avanzi, head of retention at personalised gift company, Boomf, Rachael Emily Jones, head of ecommerce …

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