Seer at MozCon 2019 Wil is back for his eighth MozCon and bringing a whole squad with him. If you’ve seen Wil speak you know the power of his presentations, but this year he’ll have you re-thinking every search metric you use to make data-driven decisions. Are you qualifying keywords to target based on their […]
As marketers, we advertise on LinkedIn to target the right professionals for our clients’ business. The platform is a powerful tool with its wide gamut of demographic targeting, and its commonly leveraged for its skills targeting offering. Until now, though, the platform hasn’t offered lookalike udiences like Facebook has. That is changing! LinkedIn is rolling
LinkedIn Introduces Lookalike Audiences | Seer Interactive Read More »
What is Relevance Score and why is it important? Relevance Score is a single metric calculated based on positive and negative attributes an ad receives from its target audience. Positive attributes can be video views, link clicks, conversions, etc, while negative attributes can be if users are often hiding or reporting said ad. Ads are
If you’re like me (or the 70% of people who have student loans) you can understand the burdens that they place. Having to say no to nights out, vacations, a new pair of sneakers, etc. can be draining and sometimes embarrassing. Luckily for several of us, Seer has committed to donating $36,000 in 2019 to
Student Loan Repayment: Another Benefit of Working at Seer Read More »
A personal story from Bailey Clark, SEO Associate and former Intern at Seer. I was in my last semester of college and interviewing at various agencies in San Diego. I was looking for one last digital marketing internship to set me up for success to start my career. I was getting pretty discouraged, as I
How My Internship at Seer Set me up for Success in My Career (and Life) Read More »
If you didn’t make it to our inaugural marketing conference, or even if you did and want to relieve all the excitement, read on to find out what went on at our one-day digital-marketing extravaganza! What is Seerfest? No, it’s not a festival of all things Seer, but it is a gathering of some of
So, you’re going through a rebrand. There are a variety of reasons a company could go through a rebrand, such as being sold to another company / investor or simply needing to hit the reset button on your image and reputation. Whatever the reason, it typically is a LONG, COMPLICATED process and can be a
Since the official inception of Seer’s Digital Analytics Team in 2015, there have been many questions regarding what we do and who we are (no we’re not robots unfortunately). Given that our team has grown significantly (see chart below), and the ever changing nature of the larger Digital Analytics field, this lack of clarity is
Recently, Google officially announced the roll out of mobile-first indexing. This reportedly went into effect on March 27. This isn’t surprising news, since Google has been targeting early 2018 for the roll out, but we found a few points in the announcement that caught our eyes here at Seer. Historically, Google’s crawling, indexing, and ranking systems used
Mobile-First Indexing: The Debrief | Seer Interactive Read More »
It’s been a few months since our 2018 Dogs of Seer calendars made their way into homes and offices across the country, and we wanted to provide you with an update of our successful first year (as well as let you enjoy more adorable doggy photos). 14 dogs featured in 2018 calendar 173 calendars sold/given to
