How to use Segmentation, Targeting and Positioning (STP) to develop marketing strategies Today, Segmentation, Targeting and Positioning (STP) is a familiar strategic approach in Modern Marketing. It is one of the most commonly applied marketing models in practice. In our poll asking about the most popular marketing model it is the second most popular, only […]
The Segmentation, Targeting and Positioning model Read More »
In Part 1 of this series, I broke down how to effectively use different channels for B2B efforts – from demand generation channels like Facebook, LinkedIn, and Pinterest to get in front of highly relevant audiences to paid search to capitalize on audiences with intent. I also touched on optimizing the landing pages/content you should
The 2018 guide to B2B sales, Part 2: Segmentation, content, and nurtures Read More »
Barry Schwartz Barry Schwartz is Search Engine Land’s News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at @rustybrick, +BarrySchwartz and Facebook. For more background information on Barry, see his full bio and
Google featured snippets, Bing Ads audience segmentation & link building Read More »
Bing is launching Audience Segmentation reporting to give advertisers detailed insights about how their search audiences are performing. The new feature also makes it easy to compare audiences against non-targeted users. The new feature applies to Remarketing in Paid Search, as well as In-market Audiences and Custom Audiences, both of which are in pilot. Advertisers can
Bing Ads’ new Audience Segmentation feature makes list performance comparisons a breeze Read More »
Segmentation is a great way to improve the effectiveness of your marketing strategy. Not only does it allow you to identify different types of customers that your business can target, it enables you to understand them better and divide your market into more manageable subgroups of people. This allows you to come up with highly
7 Segmentation Mistakes that Will Cost Your Business Money Read More »
As a member of AWeber’s award-winning Customer Solutions team, my teammates and I field more than 700 calls, emails and chats from customers every day. We answer questions about account setup, email marketing basics, best practices, content creation and website optimization. But one of the most popular topics we’re asked about: segmentation. That’s why I’ve
The Top 7 Questions Everyone Has about Email List Segmentation Read More »
AdWords has released a new reporting segmentation to show how many days it took for a conversion to occur after a user saw or clicked on an ad. The “Days to Conversion” segment is available in the both the current and new AdWords interfaces. Segmenting by “Days to Conversion” allows advertisers to take into account the
AdWords adds ‘Days to Conversion’ segmentation for sales cycle insights Read More »
You have spent months creating your list of personas. You’ve given them all names and painstakingly vivid (and hopefully, useful and relevant) details, such as how large the team is that they manage, or how often they are on a plane. The question is, what comes next? How do you actually humanize these personas, find
3 Steps to Applying Your Personas to Segmentation Read More »
Today’s marketer has no guarantee of reaching their audience on any medium. Not on Facebook or Instagram. Not on LinkedIn or Twitter. Not on YouTube or Snapchat. Organic reach is dwindling for brands and marketers who don’t have a solid marketing strategy which encompasses social, digital, content, and measurement all centered around their target audience. Even
Why, What and How of Audience-First Marketing Strategy and Segmentation [Podcast] Read More »
Personalization, personalization, personalization. It’s all anyone can talk about in e-commerce marketing lately. You can’t just create general marketing content anymore, you have to offer your audience a hyper-personalized message based on their exact interests, experiences, and needs—or else you won’t get a minute of their attention. In fact, 74% of customers say they feel
Personalized E-Commerce Marketing Through Customer Segmentation Read More »
