Segmentation

Why Segmentation is Vital to Your Marketing Success

When I say “segmentation” with regards to marketing, what comes to mind for you? Chances are, you immediately think of email segmentation. Segmenting your emails is crucial to improving your customer engagement and conversion rate. But although emails are the most widely talked about segmentation type, there are countless others. Unfortunately, it’s a process that’s …

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Transform your marketing from segmentation to intent-driven personalization

Consumer expectations about the digital shopping experience have never been higher. Today, consumers expect relevant, personalized content and offers that cater to their needs in any given moment. But what does it mean to personalize your marketing? Many marketers mistakenly think that personalization means segmentation. But personalization based on segmentation often provides the wrong experience …

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13 Super-Effective Ways to Use Behavioral Segmentation

Targeting consumers based on their preferences and behavior offers the promise of turning marketers into armchair psychologists. Get it right, can you can give people precisely what they want, precisely when they need it. And as devices and data proliferate, smart marketing segmentation and behavioral targeting are taking on many forms. Here are 13 ways …

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Network Segmentation Could Save Your Small Business Millions in a Cyber Attack (INFOGRAPHIC)

For small businesses that rely on websites, smartphones and even connected devices, security is quickly becoming one of the top, if not the top priority in the digital ecosystem where they operate. An infographic from network security company Tufin titled, “Making Security Manageable Through Network Segmentation,” will introduce you to a security feature you might not be …

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Email Segmentation and Personalization, Not Blast Emails, Improve Revenue

Many businesses still rely heavily on daily blast emails in their marketing campaigns—and that is a big mistake. I see it every day with clients, most of whom are reluctant to shift away from daily blast email campaigns toward a more personalized, targeted approach. In my experience, that’s because most companies believe their email marketing …

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TargetedWelcomeCampaigns Social

How to Use Segmentation for Automated Welcome Emails

We talk a lot about welcome emails on our blog (I’m sure all of our regular readers are nodding in agreement!). One of the reasons why it’s a frequent topic? Because it’s one of the most important – and easiest to implement – types of automated campaigns you can create. And, it’s a series that can …

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