When I say “segmentation” with regards to marketing, what comes to mind for you? Chances are, you immediately think.
Consumer expectations about the digital shopping experience have never been higher. Today, consumers expect relevant, personalized content and offers.
Targeting consumers based on their preferences and behavior offers the promise of turning marketers into armchair psychologists. Get it.
For small businesses that rely on websites, smartphones and even connected devices, security is quickly becoming one of the.
Many businesses still rely heavily on daily blast emails in their marketing campaigns—and that is a big mistake. I.
Email segmentation makes it easy to sort and filter subscribers into relevant groups and send them content they care.