Segmenting

How to Deliver Relevant Marketing Content by Segmenting Your Email Subscribers

Email marketing needs to be a top priority for your company’s content strategy. 80% of retail brands named email marketing as the top driving factor in customer retention. Plus, email has the highest ROI per $1 spent compared to other content strategies. On average, for every $1 you spend on your email campaigns, you can expect to …

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Use Email Segmenting to Improve Your Marketing and Communication

Email Marketing / By Good To SEO

Having a focused email marketing plan is important to have in place for your personal brand in order to best connect with your subscribers. The right message for each list will greatly enhance your leads and sales. There are several ways that a segmented strategy can work for your brand, which should be well suited …

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When segmenting customers, don’t forget your silent majority

customer experience, SEO BLOG / By Good To SEO

Richard Nixon popularized the expression, the silent majority, when he used it to label the broad swath of Middle Americans who are reticent to publicly declare their opinions. To counter what he felt was a biased media, he appealed to them to emerge from the shadows and vocalize their support for his administration’s Vietnam War …

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5 Factors to Consider When Segmenting Your Customers

b2b, Consumer, SEO BLOG, Targeting and Personalization / By Good To SEO

Everyone knows all the usual suspects for customer segmentation. Easily collectible demographics data such as age, gender, and location, are easy wins for companies looking to personalize their marketing materials. In the next few years, the tools that we use for segmentation will give companies an even more significant understanding of each customer on an …

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Not Segmenting? Big Mistake if You’re Chasing Conversions

conversion, SEO BLOG / By Good To SEO

You’ve done your best to find your target audience, but if you’re treating each of your leads the same way, you’re basically throwing conversions out the window. Even though your audience shares an interest in your brand, they’re not all at the same stage of getting to know you. So speaking to them as if …

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