By Kristin MacLaughlin November 30, 2020 5 easy ways to start using tags today so you can send targeted emails that help you achieve higher email Read More
Segmenting
Email marketing needs to be a top priority for your company’s content strategy. 80% of retail brands named email marketing as the top driving factor in customer Read More
Having a focused email marketing plan is important to have in place for your personal brand in order to best connect with your subscribers. The right Read More
Richard Nixon popularized the expression, the silent majority, when he used it to label the broad swath of Middle Americans who are reticent to publicly declare Read More
Everyone knows all the usual suspects for customer segmentation. Easily collectible demographics data such as age, gender, and location, are easy wins for companies looking to Read More
You’ve done your best to find your target audience, but if you’re treating each of your leads the same way, you’re basically throwing conversions out the Read More