Email marketing needs to be a top priority for your company’s content strategy. 80% of retail brands named email marketing as the top driving factor in customer retention. Plus, email has…
Segmenting
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Having a focused email marketing plan is important to have in place for your personal brand in order to best connect with your subscribers. The right message for each list…
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Richard Nixon popularized the expression, the silent majority, when he used it to label the broad swath of Middle Americans who are reticent to publicly declare their opinions. To counter…
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Everyone knows all the usual suspects for customer segmentation. Easily collectible demographics data such as age, gender, and location, are easy wins for companies looking to personalize their marketing materials….
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You’ve done your best to find your target audience, but if you’re treating each of your leads the same way, you’re basically throwing conversions out the window. Even though your…