Selecting

Five Tips in Selecting Your Marketing Automation Platform

Start with defining your business goals The first step in selecting an adaptive marketing platform is to identify your goal. Don’t try to solve just massive goals, such as increase revenue, because those are hard to measure. Your goals should be specific things tied to the types of marketing programs you hope to execute with

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The keys to success: top tips on selecting a PPC specialist

The needs of every business vary greatly when it comes to Search Engine Optimization (SEO). Collaboration can be a key to success However, many have found success by working with a pay-per-click (PPC) specialist. If you are considering this option, there are certain areas that need to be addressed before signing a contract. Assess your

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Building an Ecommerce Business, Part 2: Selecting Platforms

Selecting an ecommerce platform is among the most critical decisions of a new entrepreneur. There are hundreds of choices — hosted, licensed, open source. Key factors in the process typically include ease of use, flexibility, growth capabilities, and cost. This is the second installment in my series on launching, growing, and selling an ecommerce business.

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Five questions to ask when selecting AI ecommerce tools

When asked about artificial intelligence in the eCommerce industry, most people bring up Amazon as a prime example. The tech giant is at the forefront of AI technology, with one of the most advanced chatbots on the market (Alexa, can you order me some ice cream?) along with recommendation engines and fulfillment algorithms that tell

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