Uber shut down its self-driving technology testing after one of its cars struck and killed a woman in Tempe, Arizona. This obviously is terrible for the victim and her family and the resulting problems that Uber faces are far less important in the grand scheme. But there is a parallel business question about how much […]
While Apple remains secretive about its self-driving car project, the tech giant can’t hope to test its driverless platform on public roads without somebody eventually noticing it. That seems to be the case when someone posted over Twitter a video on what many believe to be Apple’s test vehicle for the project. The video was
Apple Seen Testing Its Self-Driving Car Platform Read More »
You will soon be able to ride home from your local car dealership in a car that finds its way there unassisted while you nap or read. That reality came a whole lot closer this week, with bipartisan agreement in the Senate on legislation allowing self-driving cars to take the the roads. The law is
The Senate Is About to Approve Commercial Sale of Self-Driving Cars (But Not Trucks) Read More »
If you think self-driving marketing platforms are like self-driving cars, analyst David Raab disagrees. (He will be participating in a presentation on “Self-Driving Campaigns” at our MarTech Conference in October.) Self-driving cars, safely maneuvering through every conceivable traffic condition the world can deliver, are further along and essentially exist, he told me recently. But the
We’ll have self-driving cars before we have self-driving marketing platforms Read More »
