Passive-Aggressive Popups and Other Acts of Marketing Self-Sabotage
Marketers often think their online writing is inviting. But to readers it can feel like falling into a hidden temple where the walls are spewing poison darts and they’re being pursued by a big, bone-crushing boulder. I’m talking about GDPR banners. Popups that show before the content. Misleading headlines. Email capture forms. Gates. Non sequiturs. […]
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