The most popular niche for online Russian buyers is apparel and footwear. That is according to East-West Digital News, which covers technology and innovation in Central and Eastern Europe. But there are niches that are underdeveloped online. One of them is alcohol. In this post, I will attempt to explain the status of online alcohol […]
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There is no shortage of advice on what to sell on an ecommerce site. In this post, however, I will describe what not to sell. Ecommerce should be about making money. This usually requires carefully chosen inventory that sells well at a decent margin. Then you can spend time and money crafting product pages and
Since its launch back in 1995, eBay has made a name for itself as one of the top names in ecommerce. You can use the platform to sell basically anything, from niche collectibles to generic grocery products. But if you’re looking to build a business by selling on eBay, it can help to choose a
Content marketers sell with content. We’re not primarily media creators—we’re salespeople who use content as our weapon of choice. Our job is to create content that produces business results. To do that, we have to convert our audience into customers. There are a million reasons why marketing fails to drive sales. However, one of the
Content Marketing Can Also Sell: How to Write Strong CTAs Read More »
Fans are vanity and sales are sanity. —Lori Taylor, social media marketer It’s easy to get sidetracked from sales because there are a ton of digital parameters for success, elaborate conversion funnels, follower counts, newsletter signups, likes, shares… But the purpose of your investment in social media is ultimately to sell. Yet, good-old, traditional selling
Customer reviews can boost conversions. Reviews are a crucial part of an ecommerce site’s social proof. Otherwise, shoppers have only sales copy to guide them. But product reviews are not always easy to obtain, especially for new sites or sites inexperienced with user-generated content. There are options to fill the void on primary products while
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MakiPlace is a marketplace for digital assets created by a growing global community of designers and developers now numbering 33,121 members. The designers and developers have 1,845 products in 355 shops providing graphic templates, font and web fonts, CMS themes, website templates, script and code and app templates. MakiPlace is a one-stop shop for almost
MakiPlace Helps Designers and Developers Sell their Products to Small Businesses Read More »
I’m often asked why I started FringeSport. People inquire, “Of all the things to do, why sell barbells?” I tell them that if I wanted only to make money, I would have tried banking or oil. I have an M.B.A., after all. But I took the path less traveled. I started a barbell company. I
