sell

Should Merchants Sell on Social Platforms?

The ability to sell products directly on social media sites has been around for a few years. But social platforms are improving transaction capabilities with buy buttons — making purchasing easier. Marketers have put forth the premise that standalone ecommerce websites lack the personalization and content richness of social media networks, which, they say, foster …

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Here’s What You Need to Understand About Gen-Z’ers Before You Try to Sell Them Something

Every generation is grouped according to the time its members were born, but for years now, there’s been an ongoing debate about the specific cutoff point between Millennials and Generation Z. The United Nations data marks the years 2000/2001 as the intergenerational split, while other researchers define it earlier, around 1995 to 1997. Gen Z, …

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8 Sales Industry Insights That Will Help You Sell Smarter [Infographic]

The sales landscape is driven by speed. ‘Always be closing’ is still a mantra that is rife within the industry. But with the right approach to data, technology, and strategy, salespeople can break through to their prospects not only quicker, but smarter. And salespeople will definitely need to consider different approaches – cold calling doesn’t …

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How to Sell on Pinterest: A Step-by-Step Guide for Social Brands

Whoever knew that digital scrapbooking could be so much fun? With 150 million users Pinterest has a slightly smaller footprint than other social giants like Instagram or Facebook. Of course, sometimes the best things come in small packages. Pinterest is a dream come true for marketers. 96% of users regularly research products on the channel, …

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