Pittsburgh Post-Gazette WorkZone: Writing copy to sell ‘replica watches’ on the internetPittsburgh Post-GazetteStill he concedes that some ideas he was exposed to in those early jobs — both in handling customer complaints at the call center and in creating copy that met very specific guidelines meant to appeal to automated search engines — continue to […]
This is a guest post from Thomas Smale, the co-founder of the specialist website brokers FE International and serves as a great follow up to Lewis Ogden’s article on building an online business that can last. Many online marketers that I speak to don’t seem to realise just how valuable their skills are or how
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Selling isn’t hard. You do it every day. You’ve sold your friends on Stranger Things, that new Mexican restaurant, the shoes you’re wearing that are soooo comfortable, the video game with the amazing graphics. Selling is not only easy, it’s natural. When we discover something awesome, we automatically want to share the good news. (This
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Ecommerce is booming all over the globe, with consumers more willing than ever before to shop online. This has led to unprecedented opportunities for complete beginners to set up a successful business online. There are many ecommerce options, which allow those with no coding skills at all to leverage their site builder and shopping cart
How do you persuade someone to buy your product or service… even if you’re not great at “selling?” If you read advice from other “experts,” you’ll see that they recommend you use shady tactics like “fake scarcity,” “fake discounts,” and worse, they’ll encourage you to outright LIE… UGH! David Ogilvy always said, “The customer isn’t
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If you give away your best blogging content then what’s left to sell? It’s a very interesting question that a lot of bloggers worry about when it comes to deciding how they are going to make money from their blog in the short and long term. Many of us get concerned that if they post
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Steve Jobs wore one thing. Zuckerberg started doing it. And even Obama caught the bug. But why? (Beyond, you know, an apparent lack of fashion sense.) One less decision to make for these powerful decision makers. More time for everything else, according to the Zuck himself in a Q&A session. Outfit dilemma hit former Saatchi
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