sell

Why Nonprofit Content Marketing Should Help, Not Sell

Why Your Nonprofit Content Marketing Should Help, Not Sell

When I think about nonprofit content marketing, one of my favorite marketing strategists I often am inspired by is Jay Baer, author of Youtility and countless other social media classics. He says the difference between “helping” and “selling’ is only two letters. But what a difference those two letters makes! Sell something and you create

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Nearly 90% of consumers would choose ‘do not sell’ personal data under CCPA, study finds

Two recent surveys sponsored by BritePool show a high level of consumer concern about privacy and, if given the option, that a majority would decline to allow online publishers to sell or transfer their personal information. CCPA, which takes effect on January 1, requires sites governed by the statute to include a prominent “Do Not

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54% of Consumers Get Subscription Boxes – Can You Sell Them, Too?

The demand for subscription boxes is on the rise. For example, 54% of online shoppers subscribe to a subscription box service. Subscription Box Statistics The reason for the growing popularity among consumers seems obvious. Imagine ordering subscription boxes and have anything from meals to toiletries delivered regularly on their doorstep. A recent survey by Clutch

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