sellers

2 new marketing options for FBA sellers on Amazon’s Brand Registry 100x100

2 new marketing options for FBA sellers on Amazon’s Brand Registry

There have been many articles and discussions over the past few weeks about Amazon’s Brand Registry. We’ve addressed it here, at “Will Amazon’s Brand Registry restrict marketplace sellers?” and “Why Use Amazon’s Brand Registry?” Resellers are concerned that these changes are pushing them out of the marketplace, in favor of brands and manufacturers selling directly. …

2 new marketing options for FBA sellers on Amazon’s Brand Registry Read More »

GettyImages 151811168

Buyers Want Sellers Prepared and Content Personalized

Salesforce recently released their 2017 State of Marketing report. It’s the fourth annual bird’s eye view of the marketing landscape released by the company. The survey of over 3,500 marketing leaders from around the globe is an important litmus test for marketing professionals and their efforts. The report covers a range of topics and provides …

Buyers Want Sellers Prepared and Content Personalized Read More »

Will Amazon’s Brand Registry restrict marketplace sellers 100x100

Will Amazon’s Brand Registry restrict marketplace sellers?

There are two types of Amazon sellers. Both can be successful. The first type is a reseller of other brands. This is a highly competitive type of selling with very small profit margins. The most successful long-term resellers have some type of supply chain advantage. For example, several of the larger resellers are actually manufacturers’ distributors …

Will Amazon’s Brand Registry restrict marketplace sellers? Read More »